Chris Anastasi and Nathaniel Anthony from Muscle Nation land huge deal with Coles

·

Muscle Nation co-owners Chris Anastasi, 37, and Nathaniel Anthony, 31, have landed a huge deal with Coles with the supermarket giant now selling their Custard filled Protein Bar. 

Chris and Nathaniel started Muscle Nation about five years ago from a spare room in Nathaniel’s grandma’s house and now it’s grown into a multimillion dollar empire selling activewear, supplements and health food.

They told news.com.au their latest deal with Coles to sell their protein bar exclusively is “amazing.”

“We can’t stop smiling,” Chris told news.com.au.

The father-of-two from Sydney said the Coles deal has been six to 12 months in the making, with the initial plan to sell just one protein bar.

Muscle Nation co-owners Chris Anastasi, 37 (right), and Nathaniel Anthony, 31 (left). Photo: Courier Mail.

“Their minds were blown with how good it tasted and that gave us the confidence to make more and they wanted all four flavours,” Chris said.

READ MORE: ‘Muscle Nation’ co-founder Chris Anastasi reveals secret to $27 million success.

While most protein bars have a stigma of tasting dry, chewy and “proteiny,” Chris told news.com.au the ingredients they use, which includes their signature custard powder, gives their product a “dessert” taste while also maintaining the health benefits of a protein bar.

And after just three weeks of hitting shelves, the bars have already sold out with the boys having to boost production to keep up with demand.

“Chris and I have spent the past five years focused on building our community and business online, so to see our brand on the shelf next to well established, Australian and international brands is a great thrill,” Nathaniel told the media outlet.

Muscle Nation have launched their signature Custard casein protein powder and the new Custard plant based protein as part of the national Coles rollout. Source: news.com.au.

As part of the Coles launch, Muscle Nation are partnering with charity ‘Do Good Movement’ to donate a percentage of sales to mental health charities with a goal of raising $50,000 in the next 12 months.

The brand is also affiliated with eight other charities including Breast Cancer Awareness and Hoodies for Homeless.

The boys’ protein bars are available in four flavours including Cookies & Cream, Caramel Toffee, Choc Vanilla and Choc Mint, for $4 each — and they also launched their signature Custard casein protein powder and the new Custard plant based protein as part of the national Coles rollout.

Source: news.com.au.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Remains of the late Archbishop Stylianos of Australia’s father identified years after Nazi execution

The remains of the father of the late Greek Orthodox Archbishop Stylianos Harkianakis of Australia have been identified 83 years later.

Prespa Agreement signatories call on North Macedonia to respect deal

Former prime ministers of Greece and North Macedonia, Alexis Tsipras and Zoran Zaev, called on North Macedonia to respect Prespa Agreement. 

Acropolis closed as Greece hit by earliest heatwave on record

Greece closed its most popular tourist site, the Acropolis, on Wednesday as the country experiences its earliest heatwave on record.

Emmanuel Karalis secures silver medal at European Athletics Championship

Emmanuel Karalis secured the silver medal in the pole vault final held on the last day of the European Athletics Championships in Rome.

George Diakomichalis keeps family traditions alive at Kalymnos Pastries in SA

Are you looking for somewhere to indulge in authentic Greek sweets and pastries? If so, then Kalymnos Pastries might just be the place.

You May Also Like

Palesviaki Enosis of Melbourne and Victoria sell Bayswater property for close to $7 million

The Palesviaki Enosis of Melbourne and Victoria has sold its property at Bayswater for $6.8 million. Read more here.

Sydney talk by Dr Stavros Paspalas on the Athenian Acropolis has been postponed

The Sydney talk by Dr Stavros Paspalas on the Athenian Acropolis has been postponed due to industrial action.

Pan Macedonian Federation of SA Greek Women’s Association celebrates 30th anniversary

One of Pan Macedonian Federation of SA's six societies, the Greek Women's Cultural Association, Vergina, celebrated their 30th anniversary.