Ms Babaniotis leads Boxing Day rush as shoppers pump $12m into SA economy

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Boxing Day sales in Adelaide, South Australia saw thousands of shoppers contributing an estimated $12 million to the local economy, with $8 million expected to be spent in Rundle Mall alone.

Among the eager bargain hunters was 85-year-old Ms Babaniotis, who proudly claimed the first spot in line at David Jones, arriving at 7.15 am with her daughter Sophie.

“I’m not a fancy lady, I just like clothes,” Babaniotis said, though she was disappointed the store did not offer gift vouchers for early arrivals this year.

Despite some reports of smaller early-morning crowds, Rundle Mall executive manager Andrew White confirmed steady traffic throughout the day, with analysts forecasting Boxing Day spending to rise more than four per cent compared to last year.

Outside the CBD, Harbour Town attracted record crowds, with over 24,000 visitors by mid-afternoon, causing full parking lots and long traffic queues.

Popular stores, including Nike, Coach, and Peter Alexander, reported long lines, with shoppers like Flavia Souva and Chisom Edeh queuing for hours to secure discounts on clothes, shoes, and electronics.

Major retailers offered deep discounts, including David Jones’ 300+ product deals, Big W’s PlayStation 5 consoles and Dyson vacuums, and Target’s half-price clothing and footwear. Harvey Norman expected strong sales across appliances, electronics, and furniture.

Source: The Advertiser.

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