With a resounding win by South Melbourne FC against Melbourne Knights FC last night, Club President Nick Maikousis and Chairman Bill Papastergiadis announced at the first home game that Directed is the major sponsor of South Melbourne FC, aligning two organisations driven by success, innovation, continuous improvement, and a sense of community.
A leader in consumer electronics, enterprise technology, and IoT solutions, Directed spans own-brand and distributed products – including Eufy, Anker, Disney, Oura, Ryze, Pixbee, Zero-X, NIU, Frameo, SoHo, Schosche, Bitty Boomers, Pure, and Playermaker – as well as cutting-edge telematics and connected technology solutions for automotive, mobility, and health sectors.
With a presence in over 25,000 retail outlets across Australia, New Zealand, South Korea, Japan, and Canada, Directed is dedicated to transforming the way people live, work and move.
As part of the sponsorship, Directed will showcase a selection of its brands with South Melbourne over the coming year.
The first brand to be highlighted will be Playermaker, an advanced sports motion-tracking system built into wearable footwear sensors. Used by elite sports clubs and academies worldwide, Playermaker provides real-time data on player performance, enabling smarter training, injury prevention, and enhanced decision-making for athletes and coaches.
Directed is working with South Melbourne to improve performance by deploying Playermaker in the South Melbourne high-performance program.
Steve Siolis, Founder and CEO of Directed, said: “It’s great to be sponsoring South Melbourne again. South Melbourne FC has a proud history of success over the journey, and we’re excited to be part of its future. The club’s ambition, professionalism, and commitment to excellence align perfectly with our values at Directed.”
“Directed and South Melbourne FC are aligned in more than passion for the game. We both put high value on innovation, improving performance, success and community involvement,” Mr Siolis added.
“There’s a real energy around the club right now. From the players to the fans, there’s a sense of momentum and a drive for continued growth. We’re proud to support this iconic club and look forward to what’s ahead.”
As one of Australia’s most successful football clubs, South Melbourne continues to build towards the future, and Directed is proud to support the club in its next chapter.
Mr Maikousis was ecstatic with the announcement and was thrilled to have Mr Siolis at the Club.
“I am excited with this and I am confident of a long term relationship,” Mr Maikousis said.
Mr Papastergiadis said, “it is a historic day for the Club as we embark on the National Second Division. To have Steve Siolis and Directed as partners in this journey is a great coup for the Club.”
“Directed is trusted organisation and Steve is also a great friend with terrific qualities. Football is being reinvigorated in Australia with the new league and we have a great partner with us in this journey. I am thrilled Steve will be with us on this journey,” Mr Papastergiadis said.
