Business Sydney’s Paul Nicolaou welcomes review of NSW Visitor Economy Strategy

·

Millions of extra airline seats, tens of thousands of hotel rooms and a focus on experience-led tourism will transform the state’s visitor economy into a $91 billion powerhouse as set out in a government review of the NSW Visitor Economy Strategy.  

On Tuesday, October 8, the NSW Premier Chris Minns and his Tourism Minister John Graham have set ambitious targets for the visitor economy. 

Business Sydney, Business NSW and Business Western Sydney were proud to host the release of the strategy and publicly support the NSW Government plans going forward.

The Government has adopted the more ambitious goal of $91 billion in annual visitor economy expenditure by 2035 – a 40% increase on the original goal. 

(L-R) Paul Nicolaou, Executive Director of Business Sydney, David Borger, Executive Director of Business Western Sydney, The Hon. John Graham MLC, and Sally Loane, the Chair of Destination NSW facilitating a Q&A on the review.

Such a strong growth trajectory will further cement tourism as a critical pillar of future growth in the NSW economy, driving up to 150,000 new jobs by 2035.

The strategy identifies key challenges including:

  • The need for 40,000 extra hotel rooms, a 41% increase on what’s currently available.
  • Significant worker and skills shortages in roles such as tour guides and chefs.
  • Need for increased business event facilities in Sydney, Western Sydney and priority regional areas.

The Premier said “We are ready to put our shoulder to the wheel and attract even more travellers to NSW, boosting local business and creating thousands of jobs.”

Minister John Graham said “NSW has the nature, the culture and incredible experiences. We just need to match it with hard work and planning.”

The Hon. John Graham MLC with the Premier the Hon. Chris Minns MP launching the review.

The Executive Director of Business Sydney Paul Nicolaou said it’s time to “confirm the international appeal of the experiences on offer in Sydney.”

“Last week Sydney was voted the ‘best city in the world’ in the Condè Nast Traveller UK’s 2024 Readers’ Choice Awards The poll cited Sydney’s ‘unique, indoor-outdoor way of life’ which speaks directly to the review’s recommendation to focus the NSW Visitor Economy Strategy on ‘experience tourism’,” he added.

“Business Sydney fully supports the State Government’s plans and will work with all stakeholders to help achieve the goals and objectives of the review.”

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Historic ties remembered as Greece’s Evzones march in Adelaide’s ANZAC Day parade

During a Dawn Service at West Torrens on Friday, April 25, the Evzones stood guard alongside Australian army battalion in remembrance.

Greek glamour meets Aussie pop: Inside the colourful universe of Stavroula Adameitis

Adelaide-born designer Stavroula Adameitis is a creator of bespoke pieces that she describes as ‘wearable art.’

Melbourne seminar to focus on the odyssey of Michel ‘Pablo’ Raptis

Michel Pablo was a twentieth century revolutionary whose life and ideas remain relevant and inspirational until today.

Lawyer Greg Masselos warns NSW workers’ comp changes could devastate frontline workers

Greg Masselos has warned that proposed changes by the NSW government to raise the threshold for claims could have devastating consequences.

Niki Louca shares how to make Focaccia Bread

Niki Louca from My Greek Kitchen shares her favourite recipe for pita bread with The Greek Herald. You can follow her on Instagram.

You May Also Like

NSW Labor calls for additional COVID-19 testing in south west Sydney

Labor has called for additional COVID-19 testing in south west Sydney, after the NSW Government opened a single pop-up clinic in Crossroads Hotel's carpark.

Here are the candidates of Greek heritage running in the NSW Local Government elections

The Greek Herald has compiled this list of the candidates of Greek heritage who will be in the running in the NSW Local Government elections.

Turkey confirms release of jailed man to attend son’s funeral in Greece after train crash

Turkey's Foreign Minister confirms release of jailed man to attend son's funeral in Greece after deadly train crash.