Greek Tourism Minister Vassilis Kikilias has announced that the ministry will be implementing the next phase of its tourism strategy that focuses on attracting investments that will bring added value to the industry.
“Greece is now a leading destination and we are ready to take the next steps,” Minister Kikilias said in an interview to local media.
The Minister said that the next actions would take this year’s unprecedented success which demonstrated that demand for Greece was growing.
“It’s evident that Greece exceeded all expectations in 2022,” said Kikilias. “The country is the ultimate summer – and not only – destination for every traveller as it offers unique experiences.”
“All this at a time of great adversity caused by the war in Europe, the energy crisis, inflation, the pandemic, Greek- Turkish relations… and yet Greece succeeded.”
Greece has managed to see tourism-related revenues increase especially after the pandemic, there has been a 17 percent rise in the number of arrivals in the first week of August over 2019 and over 5,000 port-of-calls by cruise ships, not to mention the record number of arrivals on direct flights from the US.
Source: GTP
