New Santorini promo uses Greek-based English words to attract visitors


The Municipality of Thira has released its newest tourism promotional video: ‘Santorini 2022: Small Words…’

The video uses English words of Greek origin to describe reasons to visit the Grecian island. 

Using words such as air, aroma, atmosphere, enthusiasm, fantasy, myth, paradise, symphony and romantic – the video invites viewers to visit the island and discover the word’s true importance.

Dimitris Sigalas of the Thira municipality said the “hope is for visitors to know these words and discover their meaning when they visit Santorini”, adding that each word represents one of the island’s many offerings. 

The video debuted online last week and was welcomed by Greek language professor and linguist Georgios Babiniotis, who said: “An excellent choice of words starting from history and myth to reach paradise through climate, air, atmosphere, aroma, excitement and imagination; words that are deeply Greek, beautiful, stimulating, poetic.”

Source: GTP




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