Greek National Tourism Organisation gets people excited for the ‘Greekend’

·

On Thursday, the Greek National Tourism Organisation (EOT) launched a new advertising campaign showcasing Greece’s national treasures as the perfect weekend getaway – well in their words, a ‘Greekend.’ 

As a part of this new campaign, Athens and Thessaloniki are promoted as ideal destinations with good weather and easy flight connections. The campaign highlights the many offerings of both cities from the local cuisine to the art galleries and shopping destinations. 

Athens Monastirki Centre (left), Thessaloniki by the water (right)

Greek Tourism Minister, Vasilis Kikilas, told Ekathimerini“Hotels in our cities, particularly Athens and Thessaloniki, have suffered due to the pandemic. This campaign is the first in a series of initiatives we will carry out, inviting visitors to safely enjoy an authentic Greek weekend in our largest cities.”

EOT General Secretary, Dimitris Fragakis, added: “The pandemic has negatively impacted urban tourism. In many cases, disproportionately to our other tourist destinations.”

Navaiyo, Zakynthos.

“The Greekend campaign seeks to promote a complete tourist product, one that is equal to other established European weekend destinations,” Mr Fragakis added.

The campaign is due to run for two months and in ten countries including France, Germany, the United Kingdom, Spain, Italy, Denmark, Sweden and Israel. 

Source: Ekathimerini.

greek film festival sydney new

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Cretan and Kalymnian youth in Sydney unite for a night of dance, music and kefi

The spirit of Greece came alive in Sydney as the Cretan Youth Association of Sydney and the Kalymnian Youth Society of NSW hosted Xoro.

Greek language attainment award, from yiayia’s kitchen to the classroom

The Greek Centre in Melbourne filled with pride and applause on Saturday, October 18 as the GCM honoured students of all ages.

Once a year, the future gathers at the Australian Hellenic War Memorial

Once a year, on an October spring morning, the Australian Hellenic War Memorial (AHWM) fills with the laughter of children.

Parliament House to host inaugural Women of the Greek Diaspora Forum

The Embassy of Greece in Australia will present the inaugural Women of the Greek Diaspora Forum, an exciting event.

Australian Ambassador visits Ecumenical Patriarchate in Constantinople

The Australian Ambassador to Ankara, Her Excellency Sally Anne Vincent, visited the headquarters of the Ecumenical Patriarchate.

You May Also Like

Ancient trade routes revealed in Greek Papyrus

Ancient trade routes linked to the Mediterranean and the port of Muziris in India have been revealed in Ancient Greek Papyrus.

Fire spreads to Mount Penteli, prompting mass evacuations in Athens area

A fire that erupted northeast of Athens, Greece on Sunday has spread to Mount Penteli, prompting mass evacuations.

Prosecutor recommends suspended sentences for Golden Dawn

The Greek prosecutor in the trial of Golden Dawn has proposed that the leaders should remain free until their appeal has been heard.