PFEIFFER and Little Legs Foundation launch charity tee in memory of Alegra

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This May, Australian fashion label PFEIFFER has partnered with the Little Legs Foundation (LLF) to launch a limited-edition charity tee in honour of Brain Cancer Awareness Month – sharing a story of love, loss, and hope for the 25 Australian children diagnosed with DIPG (Diffuse Intrinsic Pontine Glioma) each year.

DIPG is one of the cruellest forms of brain cancer. With no cure currently available, families are often told to “go home and make memories.” That’s what happened to Alegra – a bright, soulful little girl who passed away just ten months after diagnosis, at only six years old.

Each year, 25 Australian children are diagnosed with DIPG and right now, there is no cure.

The LLF is a tribute to the incredible spirit of Alegra, a little girl wise beyond her years. In her memory, LLF has raised an astounding $2.83 million for childhood brain cancer research.

“Tell me a love story…” — these were Alegra’s words. Today, they live on as a powerful call to action, inspiring her family to continue the fight against DIPG. 

Illustrated by friend of the brand, Ellen Jenkinson, the limited-edition charity tees are available in both unisex adult and children’s sizes. They can be purchased for just $120.00 for an adult size and $85.00 for the kids size, with all proceeds funding vital research. 

Alegra had a special way of asking about love — she would climb into laps, eager to hear love stories, sharing her own boundless love so purely and intensely. She has left behind a legacy carried in the hearts of those who loved her — her very own Army. 

Her courage, determination, and the love she gave continue to drive her family’s mission to fight for other children facing this devastating disease.

Tell me a love story—for the 25 Australian children diagnosed with DIPG each year. Tell me a love story—for the families told to “make memories” while we fight to give them hope for a future.

Link to purchase: www.llf.org.au

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