George Georgiadis’ SA distillery sells to Japanese beverage company

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Award-winning McLaren Vale gin company, Never Never Distilling Co, has been bought by Japanese giant, Asahi Beverages for an undisclosed sum.

Launched by George Georgiadis, Tim Boast and Sean Baxter in a 16 sqm Thebarton shed back in 2016, Never Never Distilling has been one of the pioneers of the Australian spirits industry.

Never Never Distilling Co has been bought out by Asahi Beverages. Photo: Roy VanDerVegt.
Never Never Distilling Co has been bought out by Asahi Beverages. Photo: Roy VanDerVegt.

According to Adelaide Now, co-founder and managing director of the company, Georgiadis said the founders would still stay with the business.

“While this is a game changer for our brand, outside of the support it provides, this won’t change the core of the business,’’ Georgiadis said.

“It’s a day which allows us the opportunities to finally take Never Never and build it into the brand we have always dreamt of. We didn’t start Never Never to be small. Every big brand starts with one or two people with aspirations of greatness, with a passion and commitment to quality flavour”.

Never Never will be sold through Asahi’s alcohol division Carlton & United Breweries.

Source: Adelaide Now

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