Alceon Group and LEGO Australia and New Zealand have announced the first AG LEGO Certified Store will open in South Australia just in time for Christmas.
Located at Westfield Marion in prime retail positioning on Level 2, the 197 square metre AG LEGO Certified Store will be a multi-sensory retail experience set to inspire local brick fans of all ages.
“LEGO Certified Stores are renowned globally for creativity and imagination, as one of the world’s most loved brands meets a custom built retail concept,” Executive Director of Alceon Group, Richard Facioni, said in a statement following the announcement.
“We look forward to bringing this leading, experiential retail concept to South Australia and showcasing the creative potential of the world famous LEGO brick.”
Other iconic LEGO Certified Stores are located in New York, London, Shanghai, Denmark, Dubai, Sydney, Melbourne, Brisbane and Auckland.
Scentre Group Director of Leasing & Retail Solutions, John Papagiannis, said they are looking forward to the opening.
“We’re looking forward to welcoming the first LEGO Certified Store in South Australia to Westfield Marion. We know this will come as exciting news to our customers; further reinforcing our commitment to delivering a retail experience that meets the interests and needs of our community,” Mr Papagiannis said.
“The new store at Westfield Marion marks the fourth LEGO Certified store within the Australian Westfield Living Centre portfolio, following successful openings at Westfield Doncaster, Westfield Bondi Junction and Westfield Chermside.”
The new AG LEGO Certified Store will incorporate signature LEGO retail features including a Pick A Brick Wall, a Build-a-Minifigure playstation and a ‘digital box’ where almost any LEGO boxed set can be scanned and come to life.
Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by South Australian icons.
The Grand Opening date of the Westfield Marion store will be announced over the coming weeks.
Source: Glam Adelaide.
