A day at the beach along the Athens Riviera is quickly becoming a luxury reserved for the few, as sunbed prices climb to astonishing heights—prompting frustration among both locals and tourists, according to tovima.com.
What was once a relaxed summer pastime—taking a dip in the Saronic Gulf—now often comes with a steep price tag. The upscale redevelopment of Athens’ coastal strip, from the southern suburbs to Sounio, has transformed many beaches into high-end destinations with prices to match their exclusive appeal.
Sunbeds at sky-high prices
In some of the capital’s trendiest seaside spots, like Glyfada and Vouliagmeni, renting a pair of sunbeds and an umbrella now costs significantly more than in previous summers.
- Glyfada: €100 on weekdays, up to €140 on weekends
- Kavouri: As much as €320 per set—among the highest prices reported
- Vouliagmeni:
- Weekdays: €175 (front row), €160 (second row), €150 (third row)
- Weekends: €215 (all rows except the third, which costs €205)
Even in more budget-friendly areas like Alimos, weekend prices range from €17 to €45. In Anavyssos, about an hour outside Athens, rates fall between €33 and €70.
For many, these prices are simply unaffordable. Instead, beachgoers are flocking to free public beaches, bringing their own umbrellas, towels, and supplies—choosing simplicity over splurging.
Public access vs. Price tags
As beach prices rise, so does public debate over the affordability and accessibility of Greece’s coastline. While Greek law guarantees access to the sea, in practice, organized beaches are becoming increasingly out of reach for average citizens.
Critics say this trend represents a deeper issue: the commercialization of public spaces. Luxury beach setups aren’t new to Greek tourism, but the sharp price hikes—especially during times of economic strain—have struck a nerve, even with long-time beach lovers.
The question remains: is the Athenian Riviera becoming a beach destination for the few, rather than the many?
