Microsoft acquires Greek tech giant Softomotive

·

During his Build keynote, Microsoft CEO Satya Nadella today announced that the company has acquired Greek tech company Softomotive, a software robotic automation platform.

Nadella noted that Softomotive would become part of Microsoft’s Power Automate platform. “We’re bringing RPA — or robotic process automation to legacy apps and services with our acquisition of Softomotive,” Nadella said.

Softomotive currently serve roughly 9,000 customers around the world, making Microsofts acquisition the biggest acquisition of a Greek tech company to date.

Softomotive was founded in 2005 by Marios Stavropoulos and is today considered a pioneer in robotic process automation (RPA).

Microsoft CEO Satya Nadella today announced that the company has acquired Greek tech company Softomotive. Photo: Google

“One of our most distinguishing characteristics, and an indelible part of our DNA, is an unswerving commitment to usability,” writes Softomotive CEO and co-founder Marios Stavropoulos.

“We have always believed in the notion of citizen developers and, since less than two percent of the world population can write code, we believe the greatest potential for both process improvement and overall innovation comes from business end users.”

While the two companies did not disclose the financial details of the transaction, sources say the price Microsoft is paying to buy out the Greek-owned firm is more than 100 million euros.

In Power Automate, Microsoft will use Softomotive’s tools to enable a number of new capabilities, including Softomotives low-code desktop automation solution WinAutomation. Until now, Power Automate did not feature any desktop automation tools.

It’ll also build Softomotive’s connectors for applications from SAP, as well as legacy terminal screens and Java, into its desktop automation experience and enable parallel execution and multitasking for UI automation.

“We are extremely excited to pursue this vision as part of Microsoft,” Marios Stavropoulos adds.

Cretan Convention - Web Banner

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

I understand Greek but struggle to speak it – how can I overcome that barrier

Understanding but not speaking is a common experience of heritage language or background language communities. 

Cyprus: Historical and political responsibilities of a national tragedy (Part 2)

In the previous article, we mentioned that with the Annan Plan we would now have a Federation of two states.

Melbourne seminar on Gemistos Plethon and the Eastern influence on the Western Renaissance

It’s hard to imagine that the great shift towards modern mathematical science was way back in the early 1400s.

A slice of sweetness: Niki Louca shares her beloved Apple Cake recipe

Niki Louca from My Greek Kitchen shares her favourite recipe for Apple Cake with The Greek Herald. You can follow her on Instagram.

Greece continues to hold strong appeal for Australian travellers, new report finds

Greece remains among the top 15 travel destinations for tourists from the U.S., Canada, and Australia, while significantly gaining popularity in India.

You May Also Like

Mavromoustakos brothers’ charity football match raises over $4,000 for African kids

The Mavromoustakos brothers' Charity Football Match made a triumphant return in 2025, once again uniting the community for a great cause.

Historic GOCSA vote blocks reunification with Greek Orthodox Archdiocese of Australia

Greek Orthodox Community of South Australia members blocked reunification with Greek Orthodox Archdiocese of Australia.

Paralympic Games opening ceremony kicks off in Tokyo

The delayed 16th Summer Paralympics kicked off its opening ceremony in the National Stadium in Tokyo on Tuesday.