Microsoft acquires Greek tech giant Softomotive

·

During his Build keynote, Microsoft CEO Satya Nadella today announced that the company has acquired Greek tech company Softomotive, a software robotic automation platform.

Nadella noted that Softomotive would become part of Microsoft’s Power Automate platform. “We’re bringing RPA — or robotic process automation to legacy apps and services with our acquisition of Softomotive,” Nadella said.

Softomotive currently serve roughly 9,000 customers around the world, making Microsofts acquisition the biggest acquisition of a Greek tech company to date.

Softomotive was founded in 2005 by Marios Stavropoulos and is today considered a pioneer in robotic process automation (RPA).

Microsoft CEO Satya Nadella today announced that the company has acquired Greek tech company Softomotive. Photo: Google

“One of our most distinguishing characteristics, and an indelible part of our DNA, is an unswerving commitment to usability,” writes Softomotive CEO and co-founder Marios Stavropoulos.

“We have always believed in the notion of citizen developers and, since less than two percent of the world population can write code, we believe the greatest potential for both process improvement and overall innovation comes from business end users.”

While the two companies did not disclose the financial details of the transaction, sources say the price Microsoft is paying to buy out the Greek-owned firm is more than 100 million euros.

In Power Automate, Microsoft will use Softomotive’s tools to enable a number of new capabilities, including Softomotives low-code desktop automation solution WinAutomation. Until now, Power Automate did not feature any desktop automation tools.

It’ll also build Softomotive’s connectors for applications from SAP, as well as legacy terminal screens and Java, into its desktop automation experience and enable parallel execution and multitasking for UI automation.

“We are extremely excited to pursue this vision as part of Microsoft,” Marios Stavropoulos adds.

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Latest News

What to read this summer: Greek Australian writers recommend their favourite books

The Greek Herald asked some of the Greek Australian community’s favourite writers for their recommendations on what to read this summer.

Chris Lucas declares Sydney the hottest hospitality market in Australia

Melbourne restaurateur Chris Lucas has opened Grill Americano in Sydney’s Chifley Square, his latest venue after Chin Chin.

Celebrating the legacy of the Anemones Dance Group

We recently celebrated the remarkable journey of the Greek Women of the Northern Suburbs and our beloved dance group, Anemones.

Call to preserve Greek migrant stories: Community invited to join ‘Our People, Their Stories’

Australia’s Greek community is being invited to play an active role in preserving one of its most valuable assets - its collective memory.

Greek rapper Negros Tou Moria earns spot on best albums list

The Guardian has named Negros Tou Moria’s album Mavri Ellada (Black Greece) among its 10 best global albums of 2025.

You May Also Like

AHEPA NSW marks 90 year anniversary with grand celebration

AHEPA NSW Inc marked its 90th anniversary with a splendid luncheon at Novotel Brighton-Le-Sands in Sydney on Sunday, May 26.

“2020 expected to be a year full of challenges”, says head of Hoteliers Federation

The president of the Hellenic Federation of Hoteliers, Grigoris Tassios, said that the New Year is expected to be full of challenges making a...

Bendigo and Adelaide Bank awarded at the fourth annual DBM Australian Financial Awards

Bendigo and Adelaide Bank have been recognised at the fourth annual DBM Australian Financial Awards in numerous categories.