Greeks demand sneaker recall after Nike misspells name of ancient Goddess of Victory

·

Popular sports brand, Nike, has come under fire by Greek people after it recently released a new pair of footwear called ‘The Winged Goddess of Victory’ with the Air Force 1 Low.

Greeks have taken to social media to vent their anger and frustration at the apparent misspelling of the name of the Greek Goddess Nike on the heel of the left sneaker. The inscription in Greek, which is supposed to read ‘NIKH Air,’ actually says ‘ΠΙΚΣ Air.’

While many were left wondering whether ‘ΠΙΚΣ’ was a colossal mistake or some sort of marketing campaign, others took actions into their own hands and launched a petition to make the American multinational retract the sneakers.

The feature image of the petition.

“We are demanding Nike to retract and recall the Air Force 1 “Goddess of Victory” sneakers from the marketplace,” Angie Xidias, who started the petition, wrote.

“Currently the sneakers spell PIKS and not NIKE – this is cultural appropriation. We are asking Nike to preserve and respect the Greek culture and history by accurately using the Greek alphabet when writing and referring to the Goddess NIKE.”

This new controversial release comes just months after Nike announced that it will terminate all its existing contracts with Greek retailers by 2022.

Front view of the new Nike sneakers. Photo: sneakernews.com.

A spokesperson at the Dutch European headquarters of the American multinational corporation confirmed on Wednesday that its strategy in Greece will involve a smaller number of partners.

The spokesperson added that the decision was taken in the context of its recently announced “Consumer Direct Acceleration” strategy, which involves prioritising investment through Nike’s digital channels.

The multinational has established 22 Nike stores in Greece, 15 of which were managed by Folli Follie, a Greek-based international company whose founder was jailed pending trial, accused of falsifying the company’s financial data.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Pontoxeniteas NSW celebrates community, culture and generosity at 2025 Winter Wonderland

Celebration swept through The Grand Roxy on Saturday, May 31, as Pontoxeniteas NSW hosted its spectacular Winter Wonderland Gala 2025.

GCM prepares for AGM as Board elections and revenue outlook take centre stage

The Greek Community of Melbourne has officially announced that its Annual General Meeting will be held on Sunday, 15 June 2025.

Raptis sisters left devastated as SA music school faces second government acquisition

Koula and Mary Raptis are “devastated and heartbroken” after learning their music school, Allegro Music, is to be acquired by the government.

Jon Adgemis vacates luxury Sydney mansion amid legal battle over his mum’s home

Disgraced former KPMG dealmaker Jon Adgemis has vacated the $20,000-a-week Point Piper mansion dubbed the "Bang & Olufsen house."

Australian Hellenic Choir delivers a stirring musical journey at ‘A Portrait of Greece’ in Sydney

The Australian Hellenic Choir captivated a packed Sir John Clancy Auditorium at the University of New South Wales on Sunday, June 1.

You May Also Like

7 life sentences to Cypriot army captain for serial killings

A Greek Cypriot army captain was sentenced to seven life imprisonment terms on Monday after pleading guilty to killing five women and two children...

‘Shattered’: Kyrgios pulls out of singles draw at Atlanta Open

Citing a left knee injury, world no. 47, Nick Kyrgios has withdrawn from the singles draw at the Atlanta Open.

Look who’s cooking: Top six favourite Greek Australian chefs

We’ve listed some of the top Greek Australian chefs who have made significant contributions to the Australian food landscape.