Greece remains among the top 15 travel destinations for tourists from the U.S., Canada, and Australia, while significantly gaining popularity in India, surpassing China for the first time, according to a new INSETE report.
Based on a GWI survey (Jan–Feb 2025), Greece ranks:
- Australia: 11th (9.8%)
- Canada: 11th (7.9%)
- U.S.: 13th (8.4%)
- India: 26th (5.9%), up 13 spots
- China: 31st (3.8%)
According to athens24.com, France and Italy lead Mediterranean preferences across all five markets. Greece ranks 4th overall—except in Australia, where it places 3rd.
Travel intent is highest in India (72.4%) and lowest in the U.S. (57%), with Canada, Australia, and China in between. Indian travelers also show the highest intent for multiple trips, with 13.8% planning five or more.
Nature-focused and sun/sea holidays, key strengths for Greece, are especially appealing to Indian travelers.
Spending expectations remain steady across most markets, though many travelers expect to spend more—particularly 18% of respondents in Canada, the U.S., and China. Indian and Australian travelers also show increased spending intent.
Accommodation budgets vary, with Americans and Australians spending the most. In India, 38.9% are willing to spend over ₹4,800 per night.
Trip planning habits show Indians and Chinese book earliest, while Canadians are latest. Most prefer trips of 5–7 days or longer, especially in India, Australia, the U.S., and Canada.
Top vacation types include sightseeing, beach holidays, and city breaks. Relaxation is the main motivation in most countries, while cultural experiences top the list for Chinese travelers.
Hotels remain the top accommodation choice—except in China, where alternative lodging is more popular.
Greece’s rising profile, especially in India, points to opportunities in cultural, coastal, and nature-based tourism.
Source: athens24.com
