Farmers Union Greek Style Yogurt has teamed up with Thinkerbell to launch the “Tub-Aware” initiative, aimed at reducing household food waste by encouraging consumers to reuse their empty yogurt tubs for storing leftovers and reinventing them into delicious meals with yogurt.
According to badnt.com, in Australia, a significant portion of food waste comes from households, with families wasting between $2,000 and $2,500 annually on food that could have been eaten, including leftovers.
The “Tub-Aware” campaign hopes to tackle this issue by inspiring creative ways to use leftovers.
This initiative follows Farmers Union’s recent collaboration with Saveful, a free app that helps Australians make the most of their weekly groceries by offering recipe ideas based on available ingredients.
This partnership helps users save food, time, and money while having a positive environmental impact.
Farmers Union’s “tub-aware” packs will be available in Australian supermarkets until late September, and the initiative is rolling out across an integrated campaign including, partnership, social, influencer, OOH, and in-store activity.
Source: bandt.com
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