When Nick Mitrossilis started The Yiros Shop in Brisbane’s James Street precinct in 2015, he could not have imagined the business would grow so rapidly in six years.
Now, The Yiros Shop has expanded to 12 stores in its network, with plans to open another eight stores next year.
“When we started, our plan was just to open three stores,” Mitrossilis told Business News Australia.
“It was about four or five years that we really started looking at key areas of the business to ensure we were on the right path to sustainable growth.”
The Yiros Shop’s journey began when Nick, originally from Sydney, NSW noticed a lack of quality yiros shops after moving to Brisbane, Queensland.
He decided to make sure his yiros couldn’t be mistaken for a late-night kebab.
“This is traditional Greek fast food and we’ve given it the standards it needs,” he said.
“It starts with the bread, the tzatziki sauce, which we make in house in our own factory, as well as onions and tomatoes. We use real meats and put the chips inside, which is the traditional way of doing it in Greece.”
Apart from authenticity, another main focus of The Yiros Shop has been sustainability.
It established its own wholesale production facility that supplies its restaurants with about 20 percent of the cost of goods sold. Here, it manufactures the tzatziki, vegetable patties and pita breads used by its stores.
The Yiros Shop plans to continue expanding over the next few years, with teamwork and employee satisfaction at the core of its values.
“Even though we didn’t have a lot of resources early on, our staff were happy, and they wanted to come along for the ride,” Mitrossilis said.
“That’s how we plan to continue growing our business.”
Source: Business News Australia.
