Maria Dalamaras shares her top five social media tips for small businesses

·

Maria Dalamaras is a mum, travel addict and lover of wine, delving into the world of digital marketing. She has a psychology background and a natural desire to help people.

This passion for people and everything social media led her to climb out of the corporate space in 2018 to chase her dream of becoming an entrepreneur.

She launched the Rio Consulting Group, a boutique creative agency in Sydney which supports small to medium sized enterprises that have recognised the importance of digital presence by creating online engagement through creative content and unique marketing strategies.

In saying this, Maria has shared the following expert tips to make sure your social media presence is relevant:

1.     Brand awareness. Australians are spending more time online now than ever, now is the time for you to be sharing your brand’s story and connecting with your audience.

2.     Engage with your audience. Current lockdowns have limited interactions we are having with our community. Physical interactions have now shifted to online interactions. Ask questions, create polls and connect with your online audience.

Maria Dalamaras shares her top social media tips for small businesses.

There are multiple tools, paid and unpaid available to help small businesses create engaging content. My favourite tool to use when creating content is Canva. My favourite tool to use when creating video content is Inshot

3.     Online shopping. According to an IBIS World Industry Analysis, online shopping has increased in Australia by 35% since the start of the pandemic. A strong recommendation is to utilise all online shopping tools across your digital platforms.

4.     Get Creative. Increased video content is currently dominating social media platforms. According to the latest GWI Social Media Report, ‘Entertaining and inspiring content is the key to profitable social commerce.’

Reels are the video format that is currently trending on  Instagram. Below are some items to help you create reels: Tripod for your phone, Light ring, Microphone for voiceovers

5.     Website. Your website is the backbone of your online presence. All efforts put into social media will drive your customer back to your website. A website helps build credibility of your business. Ensure your website has an excellent design and usability to keep customers engaged.

It’s important to get creative with your content.

A successful website is a well organised website which excels in both form and function. These are the 4 principles our team at Rio follows when designing and developing a website:

  • Purpose: The first step in the design process is to identify ‘What do you want to accomplish with this website.’
  • Visually appealing: Your website needs to look good to captivate your audience. Colour and fonts are very important when designing your website.
  • Feature relevant content: Your website is the home of your content. This is your opportunity to showcase your capabilities/ products/ services.
  • Ease of site navigation. Aim for intuitive and simple. No one likes to browse a website that requires multiple clicks to get to their designated page.

And last but not least, to build an engaged community on social platforms it’s important to post different types of content. Here are some tips when creating content:

  • Educational: tutorials, guides, tips
  • Promotional: testimonials, benefits, results
  • Personal: behind the scenes, fun facts about your business
  • Community: Q&As, FAQ
  • Entertaining: Quotes, fun reels.

READ MORE: Greek Australian mothers named finalists in prestigious entrepreneur awards for 2021.

greek film festival 2025

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Step into the world of mental health with Georgia Cassimatis’ latest book

Greek Australian author and journalist, Georgia Cassimatis, has released a book all about exploring the world of mental health.

GOCNSW Welfare Service to put a spotlight on cyber security awareness

The Greek Orthodox Community of NSW’s (GOCNSW) Welfare Service has organised three Cyber Security Awareness education and training workshops.

Marriage of a Greek woman abroad: What to watch out for

It is during this registration process that numerous problems arise, which are not dealt with immediately but later on.

Athena Competition Greek winners show olive oil diversity

By Lisa Radinovsky from Greek Liquid Gold. At the 10th anniversary edition of the ATHENA International Olive Oil Competition in Chania, Crete, Greece in May, 175 Greek olive oils...

Greece’s island communities face population crisis

The demographic decline in Greece is hitting its islands hard, with Lemnos and Agios Efstratios showing alarming signs of aging populations.

You May Also Like

Giannis Antetokounmpo brings NBA trophy home to Greece

NBA star, Giannis Antetokounmpo, carried the Larry O’Brien Trophy with him at Athens International Airport on Sunday.

Acropolis Museum part of the Top 10 Best Value Museums List for 2023

Athens’ Acropolis Museum has made it onto Europe’s Top 10 Best Value Museums List for 2023 due to its affordability.

Greek parliament approves $3 billion purchase of French Rafale fighters

Greece has earmarked 11.5 billion euros for the modernisation of its armed forces over the next five years.