Hermès celebrates new watch amidst the rugged landscape of Tinos in Greece

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The Cycladic island of Tinos in Greece hosted a unique celebration of Hermès’ new Cut watch collection, Shapes of Time.

Unveiled at Watches and Wonders 2024 in Geneva, the collection found an apt backdrop in Tinos’ rugged terrain and historic marble quarries, reflecting the enduring craftsmanship that characterises both the island and the timepieces.

The two-day event began with an evocative site-specific performance, Shapes of Time, directed by Alessandro Sciarroni.

Held in the remote Koumelas green marble quarry, the performance wove a musical narrative around the concept of ‘cut,’ bridging the island’s rich heritage with the essence of the new watch collection.

This event marks the continuation of a story that began in Geneva, seamlessly blending the island’s historical depth with the contemporary elegance of the watches.

Source: DesignBoom.

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