Elle Rayias, a talented 21-year-old influencer and former Mentone Grammar student, has been nominated for Creator of the Year at the annual TikTok Awards. Elle stands out as one of just five nominees and is the only nominee under the age of 25, highlighting her remarkable impact on the platform.
With over 750,000 followers across her social media channels (Tiktok, Instagram), Elle has captured the hearts of many young Australians, with a staggering 62% of her audience aged 25 and under. While some adults may not be familiar with her work, it’s likely their kids are avid fans.
Elle’s viral content features a mix of fashion styling, beauty tips and lifestyle insights, often showcasing her experiences growing up in a Greek family in Melbourne.
In addition to her engaging posts, Elle has been open about her personal journey, discussing her experiences with PCOS and trichotillomania, which has resonated with many of her followers and fostered a supportive community.
Elle has also made a name for herself as a contracted social partner with the AFL, hosting interviews at prestigious events like the AFL Brownlow and finals. Her impressive resume includes interviewing A-List celebrities such as Margot Robbie and Zendaya, covering international events and collaborating with brands like Fenty Beauty, Pepsi and Wildfire Shoes.
More recently, Elle was also a Golden Goose style ambassador at Australian Fashion Week and recently travelled to New Zealand with the Matildas for the FIFA Women’s World Cup and to the United States for Coachella.
Reflecting on her nomination, Elle says, “I’ve already felt like I’ve won just by being nominated. Being associated with my fellow nominees is enough. But to win would be a win for my fans, my younger fans in particular; seeing how excited they get honestly warms my heart beyond words.”
“It’s hard to think of social media as a career, and a lot of people doubted me along the way. To have this nomination for me, justifies a lot of the hard work and perseverance I have dedicated to my platforms,” she adds.
Currently studying journalism and public relations at Deakin University, Elle sees her social media journey as instrumental in achieving her academic and career goals.
The winner of Creator of the Year will be announced live at the TikTok Awards in Sydney on November 27th.
