Sales of ready meals have seen a surge in Australia driven by many factors including the increasingly busy lives of young professionals and families and a desire for healthier alternatives to frozen pizza and processed foods.
Ibisworld senior industry analyst, Arthur Kyriakopoulos, gives us some insight into why rising incomes and busy consumers were reaching for ready meals that had a healthier scope rather than the ‘frozen pizza’ style meals.
“The largest market for ready-made meals in terms of age are people between 25 and 34 years old, while men are more likely to purchase ready-made meals than women,” he said.
According to data from Ibisworld, Australia’s ready meal industry has risen at a rate of 3.3% annually over the previous ten years, and researchers have discovered a 13% rise in the number of “heat and eat” meals available in supermarkets.
Source: Sydney Morning Herald
