The Ministry of Tourism has launched an online platform, ‘Greece from Home,’ which is aimed at reinforcing the country’s positive image during the coronavirus pandemic.
Developed in cooperation with the Greek Tourism Organisation, Marketing Greece and Google, the central goal of the initiative is to help people around the world stay in touch with Greek culture and to “travel” to its cities and towns without leaving home.
“Greece stays home, but doesn’t stay home,” Tourism Minister, Haris Theoharis, said.
The platform also encourages tourism professionals to enhance their digital skills with the help of Google, and there are hours of YouTube videos featuring popular figures including tennis ace, Stefanos Tsitsipas, and NBA star, Giannis Antetokounmpo.
The initiative comes in the wake of 61.3 percent decline in passenger traffic at Athens International Airport last month.