Sweat co-founder Kayla Itsines has drawn widespread attention after an interview in New York in which she reflected on her biggest business regret following the sale of her fitness company, according to The Advertiser.
The Adelaide-born fitness entrepreneur, now based in Queensland, was approached by US influencer James Dumoulin while attending a retail conference. Dumoulin is known for his street interviews with high-profile millionaires, and the encounter was later shared on Instagram, where it has attracted millions of views.
In the video, Itsines revealed she was already a fan of Dumoulin’s work. “I follow you. I’ve seen all your stuff,” she said. She went on to discuss how she became a multi-millionaire at just 22 after selling Sweat in a deal valued at $400 million.
Reflecting on the sale, Itsines admitted she would approach it differently if given the chance. “I think I did it wrong. I think when you’re selling a company you want to be able to sell the company that doesn’t have you attached to it,” she said. She added that remaining closely tied to the business made the transition difficult rather than freeing.
“If I could do anything and do it all over again is I would remove myself as part of the company. You want to sell it and be able to relax. But for me it wasn’t relaxing,” she said.
Itsines also highlighted the importance of diversifying income streams. “The first thing that ever made me money that I was so excited that I bought was a petrol station,” she said, explaining how rental income offered stability beyond digital platforms.
“Like just, diversifying your wealth because one day the internet might shut off and it’ll all be gone,” she said.
After the interview, Itsines praised Dumoulin online, describing him as “the most kind gentle soul” who quickly makes people feel at ease.
Source: The Advertiser
