In the heart of Beverly Hills, a fresh sound is taking shape – and it’s being led by a young Greek Australian with a vision. Steven Koutzoumis is the founder of SoundCult, a new boutique recording studio that’s already making waves in Sydney’s creative scene.
At just 22, Steven has turned a lifelong passion for music and audio engineering into a sleek, fully equipped studio space designed to cater to musicians, podcasters, and content creators of all kinds. Nestled just off the main strip on Norfolk Avenue, SoundCult brings something rare and exciting to the area – a professional-grade studio with local heart.
A graduate of audio engineering and sound production at JMC Academy, Steven combines technical skill with a sharp ear for quality.
His studio is soundproofed, stylishly fit-out, and features industry-standard gear, including Pro Tools, Focusrite Clarett+ interfaces, and top-tier microphones like the Shure SM7dB and Lewitt LCT 441 Flex. Whether you’re tracking vocals, producing beats, recording a podcast, or mixing your next release – SoundCult is built for you.
Steven’s love for music began early, but it was during the COVID lockdowns that he discovered his passion for the production process.
“I got bored in lockdown and started watching these documentaries where Jon Bellion would showcase the entire process of putting his music together, and I was hooked,” he explains.
With its polished look, clean acoustics and creative atmosphere, SoundCult has already begun drawing attention from local artists and producers looking for a space that matches their ambition.
But beyond the gear and design, what makes SoundCult special is the person behind it. Steven brings a quiet determination, a deep love for the creative process, and a genuine desire to help others bring their ideas to life.
“My absolute priority beyond all the necessities — such as acoustic treatment, soundproofing etc. — was to make sure the vibes were right,” he shares.
“Make it a cool space to be in and somewhere you could comfortably hang out above anything else. I figure that an artist or creative of any kind does their best work when they’re relaxed and in a good mood, so the environment needs to promote that.”
Much of the studio’s design comes from his own personality and interests.
“A lot of my inspiration for the decoration just came from my own personality, like in the front room where it’s filled to the brim with all kinds of music, sports and wrestling memorabilia,” he says.
He also sees the studio as a way to contribute to the vibrant multicultural fabric of the community – by supporting emerging talent and making creative resources more accessible.
“I want SoundCult to be a place where people can come and put their creative energy into something shareable with the world,” he says.
“I feel like a lot of the big studios are either pretty far away from our area or too expensive for the average artist to work in often, so I want to be part of that journey for people within our community.”
Launching the studio wasn’t without its challenges.
“I don’t consider myself to be a very social or outgoing person so putting myself out there has been kind of weird for me, but it’s a good new experience nonetheless,” he admits.
What’s kept him going is the drive to make a name for himself and follow through on his goals.
“The drive to achieve my goals within the industry and make a name for myself is what keeps me going through it, because I know you can’t achieve anything if you just do what comes easy to you,” he says.
Steven is part of a new generation of Australians making their mark – with creativity, courage, and community at heart.
“I think as Greeks we’re naturally full on and passionate about everything, so that’s definitely shined through here,” he says.
“The old school ‘do it 110% or not at all’. The second we had this idea I was already looking at specific gear/setups and exactly how I’d want to decorate and promote it, to make sure it was the best space I could put together.”
His ambition is simple but meaningful.
“My main ambition is making a safe space for people from all walks of life to come in, work with me, and put something cool together,” he explains.
“I’m sure a lot of people have the ideas in their head but haven’t got the means or aren’t entirely sure how to turn those into an end product. If I can do that as well as support and contribute to the amazing music scene we have both locally and nationwide, I’d consider myself a success.”
Whether you’re an artist ready to lay down your next single, a podcaster ready to launch your first season, or just someone with a story to tell – SoundCult is ready for you.
🎧 Book a session or visit the studio:
📍 Suite 2, 28 Norfolk Avenue, Beverly Hills, NSW 2209
📞 0411 214 237
🌐 www.soundcult.com.au or email info@soundcult.com.au
📸 Instagram: @soundcvlt
