Sydney-born Nick Adams (Adamopoulos), US resident and self-described “Alpha Male”, has been appointed by President Donald Trump as Senior Advisor and Special Presidential Envoy for American Tourism, Exceptionalism and Values. This took effect on March 17.
Responding to the appointment, the State Department said Adams has “skills and accomplishments over the years as a political commentator, policy author, and educator” that position him well for the role.
This comes after Adams was nominated by Trump in July 2025 to be US Ambassador to Kuala Lumpur. The nomination was not confirmed by the US Senate and lapsed at the end of last year.
In a previous post by Trump, he said described Adams as “ma[king] it his life’s mission to extol the Virtues of American Greatness.” Adams has enthusiastically supported the Make America Great Again movement.
Adams presents himself as an American entrepreneur, cultural thought leader and best-selling author. His 2025 book, From Mar-a-Lago to MARS: President Trump’s Great American Comeback, received praise from Trump. He was also the youngest deputy mayor in Australian history.
Beyond his writing and speaking engagements, Adams operates a Florida-based organisation called the Foundation for Liberty and American Greatness, which creates patriotic education resources for schoolchildren.
Adams has also frequently posted about his love of the American restaurant chain Hooters, where waitresses are dressed in skimpy outfits.
“I go to Hooters because I like my cold domestic beers served to me by hot women,” Adams said in 2023. “I’m not going to apologise for it. I will not be shamed for it. I deserve to be praised for it. I am an alpha male and I’m not backing down.”
Another social media post by Adams saw him stomp on a packet of M&Ms chocolates after the manufacturer announced packaging that depicted female M&Ms.
“Feminist M&Ms… It is outrageous, it is disgusting, and it must not stand,” he said.
Source: The Age
