Little Blue Dinosaur Foundation wants to save lives these summer holidays

·

Dr Fiona Martin MP, Federal Member for Reid, is encouraging families who are planning their summer holiday trips to keep the importance of child pedestrian road safety in mind.

Dr Martin is an Ambassador of the Little Blue Dinosaur Foundation, a not-for-profit organisation that works to educate and protect child pedestrians.

“The Little Blue Dinosaur Foundation plays an important role in child pedestrian road safety initiatives by educating and advocating to keep our most vulnerable pedestrians safe,” Dr Martin said.

“As COVID-19 restricts holiday travel to local destinations, regional areas will see a spike in visitors during the upcoming summer holidays, which means it’s more important than ever to have a chat with children about road safety.”

The Foundation’s ‘It’s Holiday Time: Slow Down, Kids Around’ signage campaign launches every December across 65 councils in four states. The campaign was established in an effort to protect very vulnerable child pedestrians during the holiday period.

Current data from the Australian Institute of Health and welfare indicates that the most common cause of death of children aged 1-14 years is road trauma.

Michelle McLaughlin, CEO of the Little Blue Dinosaur Foundation hopes that the campaign will raise critical awareness of the importance of road safety for children in unfamiliar environments.

“Since we lost our four-year-old son Tom in 2014, another 391 children have lost their lives to road trauma,” Ms McLaughlin said.

“So, my simple message is to always talk to your children about road safety and be even more vigilant when you are on holiday because they are more excited than normal and always  remember to continue to hold their hands around roadways until they are 10,” she added.

The campaign targets all road users including; child pedestrians, accompanying adult pedestrian carers and drivers to make them aware of the increased risk of road trauma while on holiday.

The campaign is endorsed and supported by Prime Minister Scott Morrison, NSW Premier, Gladys Berejiklian, Little Blue Dinosaur Ambassador, and Minister for Communications, Cyber Safety and the Arts, Paul Fletcher MP and Fiona Martin, Federal Member for Reid.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Cretan and Kalymnian youth in Sydney unite for a night of dance, music and kefi

The spirit of Greece came alive in Sydney as the Cretan Youth Association of Sydney and the Kalymnian Youth Society of NSW hosted Xoro.

Greek language attainment award, from yiayia’s kitchen to the classroom

The Greek Centre in Melbourne filled with pride and applause on Saturday, October 18 as the GCM honoured students of all ages.

Once a year, the future gathers at the Australian Hellenic War Memorial

Once a year, on an October spring morning, the Australian Hellenic War Memorial (AHWM) fills with the laughter of children.

Parliament House to host inaugural Women of the Greek Diaspora Forum

The Embassy of Greece in Australia will present the inaugural Women of the Greek Diaspora Forum, an exciting event.

Australian Ambassador visits Ecumenical Patriarchate in Constantinople

The Australian Ambassador to Ankara, Her Excellency Sally Anne Vincent, visited the headquarters of the Ecumenical Patriarchate.

You May Also Like

Greek Orthodox priest in Sydney denies allegations of sexually touching women

A Greek Orthodox priest from Sydney has denied allegations he sexually touched a number of women from one family.

Sydney Olympic FC’s 2025 season launch: Passion, history and high hopes

On Monday, February 10, the presentation of the men's and women's teams of Sydney Olympic achieved great success.

Greek rugby league fixture in Las Vegas cancelled over safety concern

The international fixture between Greece and the USA was cancelled due to player safety concerns. Full story here.