Kayla Itsines teams up with Sweat co-founder to buy back fitness empire

·

Sweat’s original co-founders, Kayla Itsines and Tobi Pearce have reclaimed control of the digital fitness empire they built, less than three years after selling the app for $200 million to US fitness giant iFIT.

The Adelaide entrepreneurs, and former couple, are back in business together, purchasing the Sweat app back from iFIT for an unknown price, as reported by The Australian.

Pearce and Itsines, both personal trainers, rose to fame in 2015 after launching the Bikini Body Guide workout program, later evolving into Sweat. The app grew into one of the world’s leading digital fitness training platforms for women.

Kayla-Itsines-and-Tobi-Pearce.-Photo-The-Advertiser.jpg
Kayla Itsines and Tobi Pearce. Photo: The Advertiser.

According to The Australian, as iFIT is now concentrating more on its core business of fitness hardware items, there was a chance for the popular duo to reclaim ownership of Sweat.

“I am thrilled to be back as an owner of Sweat, a platform that has meant so much to me and to the millions of women it serves,” Itsines said.

Kayla-Itsines-has-taken-back-ownership-of-Sweat-with-co-founder-Tobi-Pearce.-Photo-Adelaide-Now.jpg
Kayla Itsines has taken back ownership of Sweat with co-founder Tobi Pearce. Photo: Adelaide Now.

Itsines will remain in her role as co-founder and head trainer as part of the purchase, while Pearce has also acquired a share in the firm and will give assistance to help define the company’s long-term growth plan.

Sweat chief executive Adam Koch will remain in his role as part of the ownership transition.

Source: The Australian.

greek film festival sydney new

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

The man for all jobs: How a Greek migrant turned setbacks into 7-figure success

When Christof Mantzanas stepped off the plane in Melbourne on 10 March 2015, he had just $1,000 in his pocket.

Jimmy’s Kitchen brings authentic Greek hospitality to The Rocks

Sydney diners can now experience the warmth, flavour, and soul of a traditional Greek taverna without the flight to Greece.

Greek Community of Melbourne enhances safety with defibrillator training seminar

The Greek Community of Melbourne (GCM) took a notable step towards enhancing community safety by organising a defibrillator training seminar.

Wills without the Trojan War

After nearly 15 years in the legal industry, I’ve lost track of how many matters I’ve worked on involving family disputes over estates.

From tech to health: Greek Australians driving innovation in 2025

Australia’s Top 100 Innovators celebrate those who turn setbacks into breakthroughs. This year, three Greek Australians are among them.

You May Also Like

Arthur Diakos PSM appointed on new board of Sydney’s Metropolitan Memorial Parks

The Minns Government has taken the next step towards fixing the cemeteries mess created by the indecision of the former Coalition Government.

Grand opening of new ‘home’ for South Australia’s Pontian community hailed a success

There was plenty of food, dancing and festivities as the Pontian Brotherhood of South Australia officially opened its new clubroom.

Dr Bill Liapis and team named finalists in SA’s prestigious science awards

SA science excellence and innovation awards finalists were announced and Greek Australian Dr Vasilios Liapis has been included in them.