Kayla Itsines teams up with Sweat co-founder to buy back fitness empire

·

Sweat’s original co-founders, Kayla Itsines and Tobi Pearce have reclaimed control of the digital fitness empire they built, less than three years after selling the app for $200 million to US fitness giant iFIT.

The Adelaide entrepreneurs, and former couple, are back in business together, purchasing the Sweat app back from iFIT for an unknown price, as reported by The Australian.

Pearce and Itsines, both personal trainers, rose to fame in 2015 after launching the Bikini Body Guide workout program, later evolving into Sweat. The app grew into one of the world’s leading digital fitness training platforms for women.

Kayla-Itsines-and-Tobi-Pearce.-Photo-The-Advertiser.jpg
Kayla Itsines and Tobi Pearce. Photo: The Advertiser.

According to The Australian, as iFIT is now concentrating more on its core business of fitness hardware items, there was a chance for the popular duo to reclaim ownership of Sweat.

“I am thrilled to be back as an owner of Sweat, a platform that has meant so much to me and to the millions of women it serves,” Itsines said.

Kayla-Itsines-has-taken-back-ownership-of-Sweat-with-co-founder-Tobi-Pearce.-Photo-Adelaide-Now.jpg
Kayla Itsines has taken back ownership of Sweat with co-founder Tobi Pearce. Photo: Adelaide Now.

Itsines will remain in her role as co-founder and head trainer as part of the purchase, while Pearce has also acquired a share in the firm and will give assistance to help define the company’s long-term growth plan.

Sweat chief executive Adam Koch will remain in his role as part of the ownership transition.

Source: The Australian.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

John Stamos explores his Greek heritage in emotional documentary

In a new documentary, Hollywood actor John Stamos embarks on a personal journey to uncover his Greek ancestry.

Actor Adam Demos opens up on his exciting new role

Australian actor Adam Demos, takes on a new challenge in Rescue: HI-Surf, where he plays lifeguard Will Ready on O‘ahu’s North Shore.

Bauhaus-inspired revival for Athens’ Faliro Bay waterfront

The European Commission has approved €370 million in funding for the Faliro Bay Metropolitan Park in Athens.

Expansion work set to begin at Athens International Airport

Preliminary construction for the expansion of Athens International Airport is scheduled to commence in the first quarter of 2025.

Study ranks Greece among world’s scariest places to drive

According to a recent survey by Scrap Car Comparison, Greece ranks among the most nerve-wracking places to drive in the world.

You May Also Like

Farewell to Theo Palaxides: Adelaide’s hospitality pioneer with a big heart

On Sunday, January 17, family and friends of the late Theo Palaxides gathered to share a meal and cherish memories of one of South Australia’s Greek hospitality pioneers who died late last year, age 83.

Top 10 ancient Greek mythological heroes

Included in this article below are ten of the most commonly known figures from Greek mythology, in descending order.

Kosta Papageorgakis’ 600km round trip to find quality potatoes in South Australia

The owner of Port Noarlunga Fish and Chips in SA, Kosta Papageorgakis, travelled 600km to find quality potatoes.