Kayla Itsines teams up with Sweat co-founder to buy back fitness empire

·

Sweat’s original co-founders, Kayla Itsines and Tobi Pearce have reclaimed control of the digital fitness empire they built, less than three years after selling the app for $200 million to US fitness giant iFIT.

The Adelaide entrepreneurs, and former couple, are back in business together, purchasing the Sweat app back from iFIT for an unknown price, as reported by The Australian.

Pearce and Itsines, both personal trainers, rose to fame in 2015 after launching the Bikini Body Guide workout program, later evolving into Sweat. The app grew into one of the world’s leading digital fitness training platforms for women.

Kayla-Itsines-and-Tobi-Pearce.-Photo-The-Advertiser.jpg
Kayla Itsines and Tobi Pearce. Photo: The Advertiser.

According to The Australian, as iFIT is now concentrating more on its core business of fitness hardware items, there was a chance for the popular duo to reclaim ownership of Sweat.

“I am thrilled to be back as an owner of Sweat, a platform that has meant so much to me and to the millions of women it serves,” Itsines said.

Kayla-Itsines-has-taken-back-ownership-of-Sweat-with-co-founder-Tobi-Pearce.-Photo-Adelaide-Now.jpg
Kayla Itsines has taken back ownership of Sweat with co-founder Tobi Pearce. Photo: Adelaide Now.

Itsines will remain in her role as co-founder and head trainer as part of the purchase, while Pearce has also acquired a share in the firm and will give assistance to help define the company’s long-term growth plan.

Sweat chief executive Adam Koch will remain in his role as part of the ownership transition.

Source: The Australian.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Alexia Apostolakis earns first senior Matildas call-up in breakout year

Joe Montemurro has named his first CommBank Matildas squad since his appointment, with 33 players selected for the June/July FIFA Women’s.

Consul General of Greece meets with Victorian Premier Jacinta Allan

Consul General of Greece in Melbourne, Dimitra Georgantzoglou, met with the Premier of Victoria, Jacinta Allan, at the Victorian Parliament.

Sydney Olympic seal statement win over Marconi Stallions

Sydney Olympic proved too hot to handle for Marconi Stallions as they scored an impressive 2-0 win at Jubilee Stadium on Saturday evening.

Greece rejects Turkish Foreign Minister’s claims on minority rights and Cyprus

Turkish Foreign Minister Hakan Fidan stirred controversy on Saturday, June 21, with remarks about Thrace, the Dodecanese, and Cyprus.

Sakkari advances at Bad Homburg Open amid heated exchange with Putintseva

Maria Sakkari progressed to the second round of the Bad Homburg Open on Sunday after a 7-5, 7-6(6) win over Kazakhstan’s Yulia Putintseva.

You May Also Like

Greek and Australian beaches named among top 20 in the world

A surfer’s paradise with pink sand at the most eastern point of Australia is according to Lonely Planet the best beach in the world.

Greece premiers with victory over Jordan in FIBA world cup 2023

The Greek national basketball team premiered in Manilla with a victory against Jordan 71-92.

‘An honour’: 105-year-old ANZAC Alf Carpenter awarded life membership of Cretan Association NSW

105-year-old ANZAC, Alf Carpenter, has been awarded life membership of the Cretan Association of Sydney and NSW.