Greece is looking to make tourism more sustainable.
Greek Tourism Minister Vassilis Kikilias pushed this interest this week at the World Travel Market (WTM) in London.
“We want to be leaders in tourism, to lead the effort for a sustainable tourism model and to formulate it into practices compatible with those practiced in the rest of the world that will always be applied,” Kikilias said.
He says Greece is looking to reduce its environmental footprint and announced the country will host a tourism conference.
He met with key figures at the event, including UN World Tourism Organisation Secretary-General Zurab Pololikashvili.
WTM London runs 1 – 9 November.
Source: Greek Travel Pages