Greece launches Europe’s first custom version of GuideGeek travel AI

·

Travelers heading to Greece now have access to a free AI travel assistant called Pythia, designed to answer all travel and tourism-related questions about the country.

According to prnewswire.com, recently launched by DiscoverGreece.com, Pythia is available on both the website and WhatsApp, making Greece the first European country to utilize the GuideGeek artificial intelligence technology developed by Matador Network.

Pythia can help travelers plan their entire trip or provide specific recommendations on activities, landmarks, restaurants, hotels, and more. The AI generates real-time, personalized responses based on comprehensive data from DiscoverGreece.com and over 1,000 integrated travel resources powered by GuideGeek’s award-winning technology.

Credit: DiscoverGreece.com

Matador Network has previously collaborated with destination marketing organizations (DMOs) in North America and the Caribbean, including places like Aruba, RenoTahoe, Idaho, Illinois, and Estes Park, Colorado.

With GuideGeek now meeting EU compliance standards through its partnership with DiscoverGreece.com, there are plans to roll out more custom versions across the EU in the coming months. Beyond assisting travelers in every stage of their journey, Pythia is also helping DiscoverGreece.com gather insights into visitor preferences and travel behavior.

Source: prnewswire.com

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Latest News

From Dark Athens to Dark Salonica: Arthur Antonopoulos explores the city beneath

Following Dark Athens, Antonopoulos’ latest work shifts north, into a city he describes as carrying a distinctly haunting energy.

From yiayia’s garden to Australian bookshelves: Anthony Savas and Elias Anargyros launch Australia’s first plantable children’s books

Two long-time friends are putting Adelaide on the map with a national first: plantable children’s books with characters that grow into real vegetables.

Greece ranks among top solo travel destinations for 2026

Solo travel is no longer a niche choice but a defining trend in global tourism, and Greece has earned a spot in the world’s top destinations.

New safety net for housing: A path to stability for vulnerable borrowers in Greece

A new mechanism is set to offer a lifeline to thousands of households who risk losing-or have already lost-their primary residence.

The beginning of the Triodion: A journey toward Lent

The Triodion marks the beginning of a significant spiritual and cultural period in the Orthodox Church, officially starting on February 1.

You May Also Like

How to make Tsourekomilopita (Cheat’s Apple Pie)

Niki Louca from My Greek Kitchen shares her favourite recipe for tsourekomilopita (Cheat’s Apple Pie) with The Greek Herald. 

Energy and security at the centre of Greek PM’s meeting with UAE President

Greece's Prime Minister met with the President of the United Arab Emirates, Sheikh Mohamed bin Zayed Al Nahyan discussing energy and security

Kytherian Association of Australia hold annual November Dinner Dance

The Kytherian Association of Australia’s annual November Dinner Dance was held on Saturday, November 18 at the Hermes Lounge in Kogarah.