Greece: A top destination for US and Australian travellers in 2025

·

A recent study by research institute INSETE reveals that travelers from the U.S. and Australia are more likely to visit Greece in the next 12 months than those from China and India, who prefer destinations closer to home, news.gtp.gr has reported.

Greece ranks third in popularity among Australians compared to other Mediterranean destinations such as Spain, Italy, France, Portugal, Croatia, and Turkey.

Greece’s Position in Key Markets

The INSETE study, Brand Greece: How Attractive is Greece as a Tourism Destination, evaluates Greece’s appeal in four major long-haul tourism markets: the U.S., China, India, and Australia. According to the findings, Greece ranks:

– 10th among Australians considering international travel, – 13th among Americans, – 32nd among Chinese travelers, and – 36th among Indian travelers.

While Greece’s ranking declined in the Chinese and Indian markets, it improved in the U.S. market compared to 2023.

Greece vs. Other Mediterranean Destinations

Among competing Mediterranean destinations, Greece ranks:

– 3rd in the Australian market, – 4th in both the U.S. and Chinese markets, and – 5th in the Indian market.

Traveler Preferences

INSETE reports that travelers interested in Greece also consider France, Spain, and Italy. Italy ranks first among U.S., Indian, and Australian travelers, while France and Switzerland are also top choices for various markets.

Changing trends show increasing U.S. interest in Greece, while Chinese and Indian preferences shift toward Singapore, Australia, and Switzerland.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Meet TIFANY: The Greek Australian artist making waves in RnB

Are you looking for your new favourite Greek artist who combines unique sounds of RnB, house and EDM music?

Heirs of a Greek inheritance: Most common problems to deal with

There are many people of Greek descent all over the world whose parents or other close relatives had properties in Greece.

Niki Louca shares her family favourite Indokaridopita (coconut cake) recipe

It is a cake her aunty Panayiota used to make often in years gone by, and one she hasn’t had for a long time.

Naz Vardar to give Melbourne seminar on shaping Vlach identity

The focus lies on the story of a Vlach priest navigating his way within the local Vlach community in Manastir (Bitola).

Out from the White Tower’s shadow: A subversive guide to Thessaloniki

Thessaloniki isn’t trying to impress you, and that’s exactly why it does. Its people carry the kind of warmth that isn’t put on for tourists.

You May Also Like

Greece no longer working with Hard Rock International for new Athens casino

Greece has put Mohegan Gaming & Entertainment into the next phase of a long-delayed tender process to build and operate a luxury casino resort...

Sydney Olympic FC appoint new head coach Ante Juric ahead of season reboot

Sydney Olympic FC have replaced First Grade coach Terry Palapanis for the season reboot this year after failing to negotiate a revised contract.

Greek police record 2,104 public movement violations

The Hellenic Police (ELAS) recorded a total of 2,104 violations of a government lockdown aimed at curbing the spread of the coronavirus on Wednesday.