Entrepreneur Aaron Zerefos has announced the acquisition of the Fresco Beverages business, enhancing his strong hold on the Australian drink distribution market.
Fresco Beverages adds to Zerefos’ existing portfolio, which includes Aaron’s Organics, DrinkScene, Add Water, Ozone, Little Fox Coffee Roasters, C Coconut Water, Fiji Water and Milk Lab. Zerefos has also joined forces with Ordermentum and will have a total customer base of around 50,000 in 2025.
Zerefos is excited to continue his expansion in the beverage distribution arena.
“What we are creating here is something very special, something Australia has never seen before,” Zerefos said.
“Our other brands have grown in recognition throughout Australia and the US; Coconut Water is liquid gold and is penetrating the Australian and US markets – we have 40ft containers on the water to New York as we speak.
“Add Water is a very good biodegradable product created in the beautiful Byron Bay hinterland, and our sales have already doubled.
“Meanwhile, I’ve now been selling Fiji Water for over 20 years and it continues to be one of our key performers in the drinks market.
“Aaron’s Organics has some exciting alternative milk products like Oatside and David’s Protein, while our Drink Scene brand includes products like Capi and Just Water, which people were talking about at the recent Expo West in California.
“Overall, it’s a great time to be expanding in the drink distribution space and the rest of 2025 is looking very exciting.”
Aaron will be competing at the Bathurst 6 Hour on Easter weekend 20 April, driving the number 105 Milk Lab BMW. Zerefos is confident of a podium finish. You can watch all the action on Fox Sports and SBS One.
