A promotional video of the Peloponnese region in Greece won the gold award for Corporate Image/Tourism at the 2022 New York Festivals TV & Film Awards held as a virtual event in late April.
The festival showcases filmmakers and storytellers from 42 countries who were judged by a jury of over 200 producers, directors, writers, and other creative media professionals from around the globe.
The promotional video of the Greek region was titled “Peloponnese – Greece beyond the obvious”, and was created by Unlimited Creativity, a media agency based in Athens.
“The international distinction of the promotional video for the Peloponnese region is just one more recognition of the very serious work carried out by the regional authority on issues regarding the destinations tourism promotion,” said the Peloponnese region governor Panagiotis Nikas.
The video re-introduced the Peloponnese Region as an ideal holiday destination to foreign and Greek visitors by urging people to “deny” a classic holiday stereotype: that holidays in Greece, mean taking vacations only on the islands.
With a clever twist, humour and local people acting as the hosts, the campaign aimed to establish the Peloponnese as the ideal destination for travellers who are looking for a bit of more “spice” during their holidays in Greece.
“This worldwide award also proves that a desired result does not require a lot of funds but can be achieved through smart and quality low-cost productions, such as this award-winning one,” Nikas added.
Source: GTP
