George Georgiadis: Meet the co-founder of one of SA’s award-winning gin distilleries

·

George Georgiadis and long-time friends, Tim Boast and Sean Baxter, left established careers in 2017 to launch Never Never Distilling Co. in the South Australian wine region of McLaren Vale.

In an interview with The CEO Magazine, Georgiadis said his decision to leave an executive job with Macquarie Bank in Sydney and launch Never Never in SA was a good one.

“Certainly from a business perspective the spirits market was really starting to take off back then,” Georgiadis said in the interview.

“When we started doing the preparation there were maybe 10 or so gin brands in Australia.”

George Georgiadis (left) and long-time friends, Tim Boast and Sean Baxter. Photo: The CEO Magazine.

Never Never now has more than 40-odd staff split between manufacturing, hospitality and exports, and the business has become a formidable name in Australia’s spirits market.

Founded on the mantra of creating gins that are bursting with flavour and designed to enhance classic serves, the distillery’s Triple Juniper Export Strength was named the World’s Best London Dry Gin this year.

“More flavour makes better gin and better gin makes better drinks, so that’s our mantra and around that we’ve always tried to push the boundaries of innovation,” Georgiadis, who was recognised in the SA 40 Under 40 list 2021, said.

Gin by Never Never. Photo: Meaghan Coles.

Now, Georgiadis, Boast and Baxter hope to further expand their rapporteur with the recent launch of a beeswax and olive gin in collaboration with Sydney’s Maybe Sammy bar.

According to The Advertiser, Never Never is also set to host its first event over the July 22 weekend – Oyster Palooza – in a bid to collect local oyster shells for its next batch of hugely popular oyster shell gin.

READ MORE: George Georgiadis welcomes government decision to make SA the ‘spirits capital of Australia’.

Source: The Advertiser and The CEO Magazine.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Everything Greeks abroad must know about registering land in Greece by November 30

Tension is mounting among the Greek diaspora in Australia as the final deadline of November 30 looms to register property.

Historical novel ‘Bound to Two Homelands’ launched in Melbourne and Canberra

Associate Professor Con Aroney's historical novel 'Bound to Two Homelands' launched in Melbourne and Canberra.

Giannis Antetokounmpo co-produces film set on Mykonos island

The Greek basketball superstar, already known for his ventures in energy drinks, wineries, is now adding cinema to his business repertoire.

Mystery of the 300 million euro home listed for sale near the Acropolis

A single-family home on Dionysiou Aeropagitou street, directly across from the Acropolis had been listed setting a new record.

The Economist predicts return of Parthenon Marbles to Greece by 2025

The long-standing dispute over the Parthenon sculptures, also known as thee Elgin Marbles, may see significant progress.

You May Also Like

Australian Idol star stuns girlfriend singing her favourite Greek song

Former Australian Idol contestant Kobe White has melted hearts with a touching surprise for his girlfriend.

Myladie Stoumbou: The Tech Executive encouraging women to follow their STEM dreams in style

The Greek Herald sat down with Myladie and discussed digital inclusion, equality and the need for more female role models in STEM professions.

Greek-Australian Society signs historic memorandum with Athens University

The Greek-Australian Society has signed a historic agreement with Athens University following discussions in 2023 and early 2024.