George Georgiadis: Meet the co-founder of one of SA’s award-winning gin distilleries

·

George Georgiadis and long-time friends, Tim Boast and Sean Baxter, left established careers in 2017 to launch Never Never Distilling Co. in the South Australian wine region of McLaren Vale.

In an interview with The CEO Magazine, Georgiadis said his decision to leave an executive job with Macquarie Bank in Sydney and launch Never Never in SA was a good one.

“Certainly from a business perspective the spirits market was really starting to take off back then,” Georgiadis said in the interview.

“When we started doing the preparation there were maybe 10 or so gin brands in Australia.”

George Georgiadis (left) and long-time friends, Tim Boast and Sean Baxter. Photo: The CEO Magazine.

Never Never now has more than 40-odd staff split between manufacturing, hospitality and exports, and the business has become a formidable name in Australia’s spirits market.

Founded on the mantra of creating gins that are bursting with flavour and designed to enhance classic serves, the distillery’s Triple Juniper Export Strength was named the World’s Best London Dry Gin this year.

“More flavour makes better gin and better gin makes better drinks, so that’s our mantra and around that we’ve always tried to push the boundaries of innovation,” Georgiadis, who was recognised in the SA 40 Under 40 list 2021, said.

Gin by Never Never. Photo: Meaghan Coles.

Now, Georgiadis, Boast and Baxter hope to further expand their rapporteur with the recent launch of a beeswax and olive gin in collaboration with Sydney’s Maybe Sammy bar.

According to The Advertiser, Never Never is also set to host its first event over the July 22 weekend – Oyster Palooza – in a bid to collect local oyster shells for its next batch of hugely popular oyster shell gin.

READ MORE: George Georgiadis welcomes government decision to make SA the ‘spirits capital of Australia’.

Source: The Advertiser and The CEO Magazine.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Step into the world of mental health with Georgia Cassimatis’ latest book

Greek Australian author and journalist, Georgia Cassimatis, has released a book all about exploring the world of mental health.

GOCNSW Welfare Service to put a spotlight on cyber security awareness

The Greek Orthodox Community of NSW’s (GOCNSW) Welfare Service has organised three Cyber Security Awareness education and training workshops.

Marriage of a Greek woman abroad: What to watch out for

It is during this registration process that numerous problems arise, which are not dealt with immediately but later on.

Athena Competition Greek winners show olive oil diversity

By Lisa Radinovsky from Greek Liquid Gold. At the 10th anniversary edition of the ATHENA International Olive Oil Competition in Chania, Crete, Greece in May, 175 Greek olive oils...

Greece’s island communities face population crisis

The demographic decline in Greece is hitting its islands hard, with Lemnos and Agios Efstratios showing alarming signs of aging populations.

You May Also Like

Karidis Corporation threatens legal action over $40 million Glenelg revamp

Karidis Corporation has threatened legal action over the $40m Jetty Road upgrade in Glenelg, arguing that businesses haven't been consulted.

Mulholland welcomes appointment as Victoria’s Shadow Minister for Multicultural Affairs

Evan Mulholland, Liberal Member for Northern Metropolitan Region, has announced he will serve as Shadow Minister for Multicultural Affairs.

Turkish Foreign Minister accuses Greece and Cyprus of harbouring terrorists

Turkish Foreign Minister, Mevlut Cavusoglu, has accused Greece and Cyprus on Thursday of sponsoring terrorists.