George Georgiadis: Meet the co-founder of one of SA’s award-winning gin distilleries

·

George Georgiadis and long-time friends, Tim Boast and Sean Baxter, left established careers in 2017 to launch Never Never Distilling Co. in the South Australian wine region of McLaren Vale.

In an interview with The CEO Magazine, Georgiadis said his decision to leave an executive job with Macquarie Bank in Sydney and launch Never Never in SA was a good one.

“Certainly from a business perspective the spirits market was really starting to take off back then,” Georgiadis said in the interview.

“When we started doing the preparation there were maybe 10 or so gin brands in Australia.”

George Georgiadis (left) and long-time friends, Tim Boast and Sean Baxter. Photo: The CEO Magazine.

Never Never now has more than 40-odd staff split between manufacturing, hospitality and exports, and the business has become a formidable name in Australia’s spirits market.

Founded on the mantra of creating gins that are bursting with flavour and designed to enhance classic serves, the distillery’s Triple Juniper Export Strength was named the World’s Best London Dry Gin this year.

“More flavour makes better gin and better gin makes better drinks, so that’s our mantra and around that we’ve always tried to push the boundaries of innovation,” Georgiadis, who was recognised in the SA 40 Under 40 list 2021, said.

Gin by Never Never. Photo: Meaghan Coles.

Now, Georgiadis, Boast and Baxter hope to further expand their rapporteur with the recent launch of a beeswax and olive gin in collaboration with Sydney’s Maybe Sammy bar.

According to The Advertiser, Never Never is also set to host its first event over the July 22 weekend – Oyster Palooza – in a bid to collect local oyster shells for its next batch of hugely popular oyster shell gin.

READ MORE: George Georgiadis welcomes government decision to make SA the ‘spirits capital of Australia’.

Source: The Advertiser and The CEO Magazine.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

‘I will never forget you’: Emotional farewell for Greek Consul General in Sydney

An emotional Greek Consul General Yannis Mallikourtis delivered his farewell speech on Monday evening at Business Sydney’s Event Centre.

Adelaide’s St Sophrony Parish raises funds for hall construction

The newly established St Sophrony of Essex parish in Hectorville, Adelaide, held its first official fundraising dinner on Sunday, June 29.

From homelessness to homeowner: Kostas Papadimitropoulos shares his inspirational story

Melbourne man Kostas Papadimitropoulos has turned his life around after being scammed out of his life savings and forced to live in his car.

Sydney Dance Company shines at Athens Epidaurus Festival with ‘Impermanence’

The Sydney Dance Company captivated a crowd of 5,000 at the Odeon of Herodes Atticus last week, performing 'Impermanence.'

Former ATO worker Paraskevi Vula Danassis convicted in $2 billion GST scam

Former Australian Taxation Office employee Paraskevi Vula Danassis has been convicted over her role in a $2 billion GST fraud scheme.

You May Also Like

GOCNSW Education Department to hold ‘Little Greek Dancers’ taverna night

The Education Department of the Greek Orthodox Community of NSW (GOC NSW) is proud to present an exciting evening of traditional dance.

Henry Hammond found not guilty of Courtney Herron’s murder due to schizophrenia

Henry Hammond has been found not guilty of the murder of 25-year-old Courtney (Konstandina) Herron because of mental impairment.

The Greek Bilingual Bookshop begins a new chapter in Kogarah

The beloved Greek Bilingual Bookshop has officially turned a new page, with longtime Greek educator Katerina Vetsikas taking the reins.