Dior hosts mesmerising photoshoot at the Acropolis


In 1951, Christian Dior held one of the most iconic photoshoots in Greek fashion history, capturing women standing outside the Parthenon on the Acropolis. This month, the fashion agency recreated that famous photo for their new runaway show in Athens.

The show venue was set up at the Panathenaic Stadium in Athens, where the first modern Olympic Games were held and the only large stadium in the world constructed entirely of marble. The exclusive content Dior posted on social media regarding the show at the Panathenaic Stadium had more than 85 million views in just five days. 

The Central Archaeological Council (KAS), the main guardian of Greece’s cultural heritage, green-lighted the use of several key sites for the shoot.

Dior’s choice of presenting the new collection in Athens not only promoted the country but also brought in direct revenue for the state; some 700,000 euros just for the permits to conduct shoots in archaeological sites and museums.

Christian Dior Presentation at the Acropolis, December 1951. The iconic show was organized by the French Ambassador to Greece, Countess de Vaux Saint-Cyr. © Jeanne-Pierre Pedrazzini/Paris-Match/Scoop

Speaking to Greece Is, Dior’s chief communications officer Olivier Bialobos did not fully agree with the word “revival” to best describe the aesthetic spectacle taking place. “I would say that it is a new view of a historic photograph. We have definitely not attempted to recreate the 1951 photo”.

The French selected 10 Greek female photographers to work with exclusively on this project.

Maria Grazia Chiuri was inspired by the works of Italian Surrealist Pioneer Giorgio de Chirico. Based on the profound memories of Greece, Maria Grazia Chiuri depicts a supernatural scene condensed in the contrast of silent light and shadow.

Mihalis Lefantzis said he always had a positive attitude towards the project, so the result only justifies his stance.

The constant changes in light on the afternoon of June 18th behind the Parthenon did not make things more challenging for the Dior team, but actually enhanced the final result. © Polis Ioannou @ epitomexyz

“The breaks, pauses and rhythm of this visual event were very interesting”, he says.

“Until recently, the old school “gesture” of contrapuntal breaks from garments in harmony with fragments of monuments in the background attempted a formalistic veneer of sanctity, frozen in space and time. But there is nothing static or unchanged about sanctity.

“Despite the contrapuntal breaks with numerous historical references, I discerned that Dior’s modern attempt is not a simple ‘promotion’ of the iconic brand on the Acropolis; it is a profound dialectic interaction with the monuments, redefining the idea of sanctity with particularly refined aesthetic criteria.

“On the opposite end of the spectrum I see a conservative version of this veneer of sanctity, which is gambled with to promote subjective needs and claims on monuments and archaeological sites. Of these two versions, the more experimental but also more progressive is the former, the one adopted by the Greek state.”




By subscribing you accept our Terms of Service and Privacy Policy.


Latest News

Cyprus Community of NSW appoints new Board executives following resignations

The Cyprus Community of NSW has appointed new Board executives following a number of recent resignations. More details here.

Train station master Peter Boukouvalas making a bullseye for Paris Olympics

NSW Institute of Sport athlete Peter Boukouvalas is set to make his Olympic debut in archery in a few days.

Greek heritage students in Victoria awarded in the Premier’s VCE Awards

Ten Greek Australian students have been recognised at the Premier’s Victorian Certificate of Education (VCE) Awards on Wednesday, July 17.

The Canberra Hellenic Dancers make their mark in Greece

Canberra Hellenic dancers made their debut trip to Greece in a 10-day adventure to historical sights and perform with dancers from Crete.

Exhibition on Cyprus and the goddess Aphrodite opens in Melbourne

The Cyprus Community of Melbourne and Victoria and SEKA Victoria celebrate the opening of "Cyprus, the island of Aphrodite", an exhibition.

You May Also Like

11 Australians of Greek heritage named on Rich List

The Australian Financial Review has released its Rich List for 2024 and among the names are at least 11 Australians of Greek heritage.

Sydney Olympic FC defeated by Western Sydney Wanderers

Western Sydney Wanderers have claimed all three points in a blistering match against Sydney Olympic FC at Wanderers Football Park.

Whittlesea Multicultural Community Council raise funds for cancer research

Despite the wet weather, attended the Whittlesea Multicultural Community Council's 2nd Health and Wellbeing Forum and Cancer Fundraiser.