The National Gallery of Australia and Sydney’s Powerhouse Museum may not be typical fashion stockists, yet both feature pieces from Iordanes Spyridon Gogos, the art-meets-fashion label of 29-year-old Jordan Gogos.
According to voguebusiness.com and an article by Madeleine Schulz, the Greek-Australian designer presented his fourth consecutive Australian Fashion Week (AFW) show—an opportunity he stumbled upon by accident. While studying industrial design at Parsons, he worked on Vogue Australia’s Creativity Issue set design, which led to an unexpected AFW runway invitation in 2021. He couldn’t refuse.
Since then, Gogos has captivated both fashion and art circles with his sculptural, vibrant designs, known for pushing sewing machines to their limits. “Jordan’s work does this perfectly,” says Simeran Maxwell, associate curator of Australian Art. “I was drawn to his boundary-pushing work in felting and embroidery.” His pieces sell for AU $7,500 to AU $15,000, with collectors like Dr. Terry Wu, who also walked in his latest show.
Gogos’ success relies on gallery sales and collaborations rather than traditional retail. “I would never be able to run a business from selling a shirt and making $100 profit,” he admits. Instead, he partners with established designers and brands, including whisky label Glenfiddich and Australian bank Ubank, which funds a $30,000 fashion grant.
Though he recently introduced ready-to-wear, Gogos refuses to commercialize his runway shows. “The runway for me is where you sell the vibe and the energy,” he said to voguebussiness.com. His strategy? Close collaborations with buyers rather than mass production, ensuring his artistic vision remains intact while carving out a sustainable niche in the industry.
Source: voguebussiness.com
