Niki White: The Greek Australian manager behind Matildas star Sam Kerr


With the 2023 Women’s World Cup underway in Australia and New Zealand, all eyes are on the Matildas and their star footballer, Sam Kerr.

Working hard behind-the-scenes as Kerr’s manager is Greek Australian Nikki White and in an interview with the Sydney Morning Herald (SMH), she detailed how she juggles being a red carpet pro, raising awareness for Heartbeat of Football as a Board Member, and managing a female sporting legend.

When asked what it was like meeting Kerr for the first time after forming her own PR agency, White said: “I knew she was going to be a hard one to crack.”

Niki White with her clients and friends, Caitlin Foord and Sam Kerr.

The Greek Australian was nervous at first when she was asked to take on the job of managing Kerr, as she had never managed an athlete before. But she had one advantage – she loved football.

White told the SMH that as a Greek Australian, she grew up supporting Sydney Olympic and worked at the club canteen and then supported her kids when they played.

“My biggest thing was: are there many women doing this? And there aren’t,” she said.

Despite this, White persevered and her partnership with Kerr has since blossomed. In fact, Caitlin Foord had also approached White based on glowing reviews from her Australian teammate and good friend. 

Source: The Sydney Morning Herald.




By subscribing you accept our Terms of Service and Privacy Policy.


Latest News

Lipsi labelled Greece’s secret island gem of 2024

Le Figaro has spotlighted Lipsi, the main island in a chain of around 30 isles, in its 2024 list of Greece’s “secret” islands.

Bulgarian archaeologists unearth marble statue of Greek god

Bulgarian archaeologists made an unexpected discovery this week while excavating an ancient Roman sewer: a marble statue of a god.

Fanos Christoforou on the frontline of history during Turkey’s invasion of Cyprus

"Everything happened suddenly," he says in an interview marking the dark 50th anniversary of the Turkish invasion of Cyprus.

Surprising statistics show when people get married in Greece

Greek men marry for the first time at an average age of 32.4 years, while Greek women marry at an average age of 30.9 years.

Olive oils certified for health benefits win new awards

The 9th Olympia Health & Nutrition Awards ceremony took place on June 27 in Athens, Greece.

You May Also Like

Cypriot man breaks world record for most wine glasses balanced on head

A 62-year-old Cypriot man has broken the world record for the most wine glasses he can balance on his head.

Aaron Zerefos jets into Sydney for Bathurst 6 hour

Fresh from sampling a NASCAR in Texas, Porsche racer Aaron Zerefos has confirmed his place on Easter’s Hi-Tec Oils Bathurst 6 Hour.

Melbourne’s Greek Centre glows red for Pontian Genocide

The Greek Centre will be lit up in red in solemn remembrance of the Pontian Greek Genocide, one of the darkest chapters in Greece's history.