Niki White: The Greek Australian manager behind Matildas star Sam Kerr

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With the 2023 Women’s World Cup underway in Australia and New Zealand, all eyes are on the Matildas and their star footballer, Sam Kerr.

Working hard behind-the-scenes as Kerr’s manager is Greek Australian Nikki White and in an interview with the Sydney Morning Herald (SMH), she detailed how she juggles being a red carpet pro, raising awareness for Heartbeat of Football as a Board Member, and managing a female sporting legend.

When asked what it was like meeting Kerr for the first time after forming her own PR agency, White said: “I knew she was going to be a hard one to crack.”

Niki White with her clients and friends, Caitlin Foord and Sam Kerr.

The Greek Australian was nervous at first when she was asked to take on the job of managing Kerr, as she had never managed an athlete before. But she had one advantage – she loved football.

White told the SMH that as a Greek Australian, she grew up supporting Sydney Olympic and worked at the club canteen and then supported her kids when they played.

“My biggest thing was: are there many women doing this? And there aren’t,” she said.

Despite this, White persevered and her partnership with Kerr has since blossomed. In fact, Caitlin Foord had also approached White based on glowing reviews from her Australian teammate and good friend. 

Source: The Sydney Morning Herald.

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