A Melbourne-based influencer, Nick Vavitis, who has more than 100,000 followers, has launched a new line of desserts at Woolworths stores across Australia, causing a sweets frenzy.
According to news.com.au, Nick started his dessert brand Choclt two years ago, while he was jobless in Brisbane during the COVID-19 lockdown.
Initially, he sold his signature desserts, a cookie pie and a loaded brownie, at Doughnut World in Queensland, and then they were available at College Drop Out Burgers in Melbourne.
Since then, he has now scored a deal with Woolworths and his cookie range has become extremely popular among customers, something Nick has described as “unbelievable.”
“I don’t really have the words to describe it, but if I’m being honest, seeing people tagging me and my brand and walking into Woolworths with excitement has left me teary eyed,” Nick told news.com.au.
The Choclt range currently includes Nick’s famous Caramel Biscuit Cheesecake Pie, as well as two loaded brownies – Cookies and Cream and Red Velvet.
According to Woolworths, the Choclt products have just started rolling out and will be available nationwide in all states and territories within the next week or so.
Source: news.com.au