In 2011, at just 17 years old, Argylica Conditsis started embellishing shoes for herself as a hobby in her parents’ Baulkham Hills home in Greater Western Sydney. She started selling them on Facebook and shortly after was receiving more than 100 orders per week.
Twelve years later, this decision led to the global eCommerce brand Babyboo, now worth more than $60 million and sold in 145 countries.
Argylica and her brother William, who joined the business shortly after launch, both dropped out of university to focus on Babyboo. They added clothes to their product mix and managed to turn $1,000 into more than $40 million of combined net worth.
Speaking to The Daily Telegraph, Argylica said working with her brother had been instrumental in the brand’s success.
“It’s been really amazing to join forces with an incredibly like-minded person and build something amazing with him,” she said.
“We both add different values to the brand and it’s been really easy to split aspects of the business up where he can focus on one and I can focus on the other.”
Argylica attests part of their success to social media, knowing how to market themselves and keeping an eye on trends.
“We still have that kind of start-up mentality where we’re responding to what the customer wants, even as the business continues to grow,” she said.
“The customer we had 12 years ago, is not necessarily the customer we have now. You have to be trend focused in order to give the customer what they want at the right time.”
