Kiki Efthimiou: We need a collective effort to defend the name ‘Greek Yoghurt’ in Australia

·

“You are born Greek, you do not become one,” a very old saying goes.

Australia’s Greek community, is lucky to have many Greeks who have dedicated their lives in preserving and promoting the culture, language and everything Greek.

Kiki Efthimiou OAM, 87, from Sydney is one of them.

A businessman for over 60 years and until 2013 owner of Australia’s largest import company of Greek products, founding member of the first Greek-Australian Chamber of Commerce in 1966 and President of the Chamber for more than two decades as well as Chair of the Greek Orthodox Community Home for the Aged in Earlwood for a number of years, Mr Efthimiou has contributed to Australia’s Greek diaspora from various positions of influence and he was recognised for it, with The Medal of the Order of Australia.

“When I turned 80, I decided to retire,” he tells The Greek Herald, but he’s now back to motivate and inspire the Greek community to take collective and organised action to protect the name ‘Greek Yoghurt’ in Australia.

“There are dozens of yoghurts out there labelled ‘Greek Yoghurt’. However, if one reads the fine print, they’ll find out that these yoghurts are made and packaged in Australia. This is not right. They should be labelled Greek Style Yoghurt and not Greek Yoghurt.

“We need our voices to be heard. We should send a letter to Consumer Affairs. A collective and organised effort needs be made on behalf of both the Greek-Australian Chamber of Commerce and the Consulate’s Office for Economic and Commercial Affairs

in order to protect the name “Greek yogurt” in Australia,” Mr Efthimiou says recalling the FAGE versus Chobani legal battle in the UK.

In 2014, a decision of a British court ruled the label “Greek yogurt” used by Chobani as misleading and ordered permanent precautionary measures against the company.

“I have tried multiple times in the past to raise awareness on this issue, unfortunately without results. I am willing to contribute with my knowledge to a potential collective move for the Greek Yoghurt to be included in the list of the Protected designation of origin (PDO) and Protected geographical indication (PGI) products,” Mr Efthimiou said.

Trade Commissioner: ‘Greek Yoghurt not in the PGO/PDI products’

To receive more information on this matter and any initiatives taken The Greek Herald reached out to the Greek Consulate’s Office for Economic and Commercial Affairs in Sydney.

“Greek yogurt is not governed by the status of Protected Designation of Origin (PDO) or Protected Geographical Indication (PGI) in the legislation of the European Union. Given this fact, it has not been included in the list of products that our country has proposed to be protected in Australia under the Free Trade Agreement that the EU is currently negotiating with Australia. Examples of internationally famous Greek products that are included in the negotiated agreement are “Feta” and “Kalamata Olives,” Trade Commissioner, Mrs. Katia Gkikiza, says.

According to Mrs Gkikiza, “any Greek interventions at the level of institutions regarding the use of the name ‘Greek yogurt’ in the Australian market focus on highlighting the authenticity of Greek yogurt and relevant initiatives have been taken in order to raise awareness and protect consumers against products not produced in Greece”.

The Trade Commissioner also explained that “at this stage the import of yogurt from Greece to Australia is prohibited, because Greece is not recognized by Australia as a region free of Lumpy Skin Disease and goat and sheep pox disease “.

Conclusively, according to the Office of Economic and Commercial Affairs,

Greek exports of yoghurt to Australia and New Zealand throughout 2010 from 2019 were extremely limited.

Cretan Convention - Web Banner

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Kostas Sloukas praises Greek Australian fans as Panathinaikos arrive in Sydney

Panathinaikos BC touched down in Sydney this week for the second leg of the 7th Pavlos Giannakopoulos Tournament.

From family legacy to the Federal Court: A look into Justice Anastasis Liveris’ legal career

In an exclusive interview with The Greek Herald, the Greek Australian judge reflected on how he felt to achieve this major career milestone.

The Greek influence on Australian television

Among the many communities that helped shape TV culture were Greeks, whose presence both on and off screen left a lasting mark.

Critically endangered monk seal welcomes newborn on Karpathos island

The first Mediterranean monk seal (Monachus monachus) birth of 2025 has been confirmed on the island of Karpathos.

Campaigners celebrate as Milos luxury hotel project is halted

Environmental activists have welcomed the suspension of a controversial five-star hotel project on Milos’s world-famous “moon beach”.

You May Also Like

UTS Hellenic lecture shines light on how traditional Mediterranean cuisine has evolved

The cuisines of the Mediterranean, and of Greece in particular, was the topic of a talk given by Dr Alfred Vincent at a UTS Hellenic event.

Antipodes Festival is back on Lonsdale Street

The Greek Community of Melbourne's Lonsdale Street Greek Festival is back with a different name! The Greek Community of Melbourne's Antipodes Festival will now...

Melbourne woman convicted of murdering Kon Kritikos maintains innocence

Danielle Lee Birchell, convicted of murdering her father-in-law, continues to assert her innocence, a hearing was told.