A recent study by research institute INSETE reveals that travelers from the U.S. and Australia are more likely to visit Greece in the next 12 months than those from China and India, who prefer destinations closer to home, news.gtp.gr has reported.
Greece ranks third in popularity among Australians compared to other Mediterranean destinations such as Spain, Italy, France, Portugal, Croatia, and Turkey.
Greece’s Position in Key Markets
The INSETE study, Brand Greece: How Attractive is Greece as a Tourism Destination, evaluates Greece’s appeal in four major long-haul tourism markets: the U.S., China, India, and Australia. According to the findings, Greece ranks:
– 10th among Australians considering international travel, – 13th among Americans, – 32nd among Chinese travelers, and – 36th among Indian travelers.
While Greece’s ranking declined in the Chinese and Indian markets, it improved in the U.S. market compared to 2023.
Greece vs. Other Mediterranean Destinations
Among competing Mediterranean destinations, Greece ranks:
– 3rd in the Australian market, – 4th in both the U.S. and Chinese markets, and – 5th in the Indian market.
Traveler Preferences
INSETE reports that travelers interested in Greece also consider France, Spain, and Italy. Italy ranks first among U.S., Indian, and Australian travelers, while France and Switzerland are also top choices for various markets.
Changing trends show increasing U.S. interest in Greece, while Chinese and Indian preferences shift toward Singapore, Australia, and Switzerland.
