Football Victoria CEO Chris Pehlivanis to depart for overseas opportunity

Football Victoria (FV) has announced that CEO Chris Pehlivanis will be stepping down from his role to take up an exciting new opportunity abroad. 

Pehlivanis has led the organisation through a period of significant change, with a raft of new initiatives launched during his tenure. These have included the activation of the Our Football Strategic Plan, delivering exceptional growth across key priorities for the business, particularly the development of a sustainable commercial model to underpin our success and ambitious participation targets. 

Pehlivanis has also overseen the launch of the FV Academy and undertaken several key reviews to ensure the business is aligned to strategic pillars.

Reflecting on his time at Football Victoria, Pehlivanis expressed his gratitude to the organisation and wider community.

“It has been an absolute privilege to lead Football Victoria over the past 15 months,” Pehlivanis said.

“From day one, I have been inspired by the passion and commitment of everyone involved in Victorian football—from the dedicated team here at Football Victoria, to the players, referees, coaches, parents, fans and inspirational volunteers. 

“Together, we’ve made great strides in growing our game and strengthening unity. While it is difficult to say goodbye, the opportunity ahead is one I couldn’t pass up, and I leave knowing the organisation will continue its commitment to deliver for our great game.”

FV President Antonella Care acknowledged Pehlivanis’ impact and wished him well in his next chapter.

“On behalf of the Board and the entire organisation, I want to thank Chris for his leadership and the strategic priorities he has driven during his time with us.

“Under his guidance, we have seen a recommitment to servicing our community, and his passion and strategic vision have set a solid foundation for our continued success. 

“While we are sad to see him go, we fully support his decision and wish him all the best in his exciting new role overseas.”

Stepping into the role of Interim CEO for the remainder of 2025 will be Dan Birrell, who currently serves as Executive Manager of Football Operations. Well-respected in the community and holding an exceptional understanding of the Victorian football landscape, FV President Antonella Care believes Birrell is well-placed to immediately impact and drive the organisation forward.

“Dan has been an integral part of our executive team and has a deep understanding of our game, its stakeholders and the wider organisation. 

“His strong leadership, strategic mindset and broad operational acumen make him the ideal person to lead us through this transition as we plan for the future.”

Birrell will work closely with Pehlivanis across the coming weeks, before officially stepping into the interim role in April.

Following the 2024 AGM, FV will commence a thorough process to recruit a permanent CEO later in the year.