A simple day at the beach in Greece is becoming increasingly out of reach, as the cost of sunbeds and umbrellas has surged to unprecedented levels this summer, according to tovima.com. Rising prices are a key factor behind reports that half of Greeks will not take a holiday this year.
In Vouliagmeni, one of Athens’ most sought-after seaside spots, a front-row set of two sunbeds with an umbrella now costs up to €235 on weekends. Once parking and minimum consumption requirements are added, the total can soar to €340 for just one day.
“It will cost us around €50–60 just for today,” one beachgoer said. Another commented, “If you eat, drink, and spend the whole day here, you’ll easily pay €100.”
The trend extends beyond Vouliagmeni. In Glyfada, a similar set costs about €140, while even in Marathonas — seen as a budget-friendly option — weekend rates reach €50.
Families with children face even heavier expenses, making seaside leisure increasingly unattainable. Critics argue these charges far exceed the average household income, transforming a once-accessible pastime into a luxury reserved for the few.
For many Greeks, the only option left is the free beach. With a towel, a personal umbrella, and no extra charges, swimming remains one of the last affordable escapes.
Source: tovima.com
