NSW Liberals commit to increasing support for multicultural media outlets

·

Recognising the valuable work of multicultural media outlets, a re-elected NSW Liberal and Nationals Government will double the proportion of mandatory advertising spend for government departments to better communicate with diverse communities.

The commitment will see all major campaigns coordinated by NSW government departments required to increase the minimum multicultural advertising spend from 7.5 percent to 15 percent.

NSW Premier Dominic Perrottet said this commitment by the NSW Liberals and Nationals is about recognising the importance of multicultural media outlets in keeping diverse communities connected and informed.

“Each outlet speaks directly to their respective communities and plays an integral role in informing them, which we saw clearly during the crises of the past few years,” Mr Perrottet said.

“This is especially the case for making sure that people with limited English proficiency can understand and engage with the key government messages, especially regarding access to government services.”

This commitment builds upon the ongoing review into the multicultural advertising policy, which will give greater consideration to departments advertising with independent multicultural media outlets in all campaigns.

Through this policy revision, departments will be required to regularly report on their advertising spends, so the government can review and continuously improve how we communicate and engage with communities.

Minister for Multiculturalism Mark Coure said it is important departments are working with these outlets to ensure that our communities are as well informed as possible as NSW continues to grow and become more diverse.

“A strong multicultural media industry means we have well-informed and engaged diverse communities,” Mr Coure said.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Spain beat England to secure a record fourth Euro trophy

Oyarzabal delivered a late goal after coming on as a second-half substitute, securing Spain's historic fourth European Championship title.

Christopher Michalakas among South Australia’s top law graduates

With three major law schools and over 4200 legal practitioners currently practising, South Australia boasts a strong fraternity of lawyers.

The dangers for the Hellenism of diaspora

The Hellenism of diaspora is faced with certain social and historical dangers, situations and realities which cause serious problems.

From ‘greeklish’ to ‘engreek’: The new social media slang

The (new) social media slang is a polyphonic, symbolic language, a cryptic way of communication, which is difficult to decode.

Greek winners at Olive Japan commit to quality and the planet

At the 13th edition of the Olive Japan International Olive Oil Competition, Greek olive oils took home 7 Gold awards and 17 Silvers.

You May Also Like

9 things about life in Greece that may seem weird to anyone who doesn’t live there

1. It's hard for a woman to take her husband's last name It’s almost impossible to take your husband’s last name after getting married. You could try...

Floreat Athena crowned NPL WA Men’s Champions 2022

Floreat Athena have secured the National Premier Leagues Western Australia Men's Premiership with a 3-2 defeat of Armadale SC on Saturday.

Study reveals up to 50 percent of men in Greece experience sleep apnea

Pulmonologist Anastasia Amfilochiou predicted a drastic increase of sleep apnea in men aged 40 to 60, with an increase in obesity as being the main cause.