Paul Nicolaou: Sydney needs more than the Opera House and beaches to lure tourists

·

Sydney must rebrand to attract tourists, according to a report commissioned by the city’s peak business chamber Business Sydney.

The Creating Australia’s Arts and Cultural Capital report says Sydney is missing out on tourists because it downplayed “its distinctive people, histories, culture, diversity and creativity.”

This report was backed by Business Sydney executive director, Paul Nicolaou, on Sunday in an interview with The Sydney Morning Herald.

In the interview, Mr Nicolaou said Sydney had “relied too heavily for too long on icons like the bridge, the beaches and Opera House to lure tourists.”

Sydney Opera House.

“By bringing together our arts and cultural attractions we can attract a broader mix of tourists,” he added.

Sydney is home to the Museum of Contemporary Art, the Australian Museum, and the Sydney Opera House, but Mr Nicolaou said the cost of parking and reliability of public transport needed to be addressed to attract visitors to the CBD.

Business Sydney is also calling for a Sydney Arts Precinct linking the city’s cultural institutions under an identifiable brand and collaborative body.

In a statement to the SMH, a spokesman for Arts and Tourism Minister, Ben Franklin, said the NSW government aimed to make the state the “premier visitor economy” in the Asia Pacific.

Source: The Sydney Morning Herald.

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Historic ties remembered as Greece’s Evzones march in Adelaide’s ANZAC Day parade

During a Dawn Service at West Torrens on Friday, April 25, the Evzones stood guard alongside Australian army battalion in remembrance.

Greek glamour meets Aussie pop: Inside the colourful universe of Stavroula Adameitis

Adelaide-born designer Stavroula Adameitis is a creator of bespoke pieces that she describes as ‘wearable art.’

Melbourne seminar to focus on the odyssey of Michel ‘Pablo’ Raptis

Michel Pablo was a twentieth century revolutionary whose life and ideas remain relevant and inspirational until today.

Lawyer Greg Masselos warns NSW workers’ comp changes could devastate frontline workers

Greg Masselos has warned that proposed changes by the NSW government to raise the threshold for claims could have devastating consequences.

Niki Louca shares how to make Focaccia Bread

Niki Louca from My Greek Kitchen shares her favourite recipe for pita bread with The Greek Herald. You can follow her on Instagram.

You May Also Like

Greece defeats Northern Ireland in their UEFA Nations League opener

Greece is one step closer to winning its first-ever UEFA Nations League after defeating Northern Ireland 1-0 at Windsor Park this morning.

Kosta Pehlivanidis pleads not guilty to trafficking $3.2 million worth of cocaine

Kosta Pehlivanidis has been ordered to stand trial after allegedly attempting to traffic 8 kg of cocaine, worth more than $3 million.

Despina Papamichail defeated in first round of WTA Adelaide International

Greek tennis player Despina Papamichail lost to Czech Marie Bouzkova in the first round of the Adelaide International.