Recognising the valuable work of multicultural media outlets, a re-elected NSW Liberal and Nationals Government will double the proportion of mandatory advertising spend for government departments to better communicate with diverse communities.
The commitment will see all major campaigns coordinated by NSW government departments required to increase the minimum multicultural advertising spend from 7.5 percent to 15 percent.
NSW Premier Dominic Perrottet said this commitment by the NSW Liberals and Nationals is about recognising the importance of multicultural media outlets in keeping diverse communities connected and informed.
“Each outlet speaks directly to their respective communities and plays an integral role in informing them, which we saw clearly during the crises of the past few years,” Mr Perrottet said.
“This is especially the case for making sure that people with limited English proficiency can understand and engage with the key government messages, especially regarding access to government services.”
This commitment builds upon the ongoing review into the multicultural advertising policy, which will give greater consideration to departments advertising with independent multicultural media outlets in all campaigns.
Through this policy revision, departments will be required to regularly report on their advertising spends, so the government can review and continuously improve how we communicate and engage with communities.
Minister for Multiculturalism Mark Coure said it is important departments are working with these outlets to ensure that our communities are as well informed as possible as NSW continues to grow and become more diverse.
“A strong multicultural media industry means we have well-informed and engaged diverse communities,” Mr Coure said.
