Hive has announced, a year after its arrival in Greece, that it is making the strategic decision not to continue its services in Greece from March 1, 2020. The electric bike and scooter company will focus on other European markets who already use with a specific legal framework that enables a specific number of providers to operate.
According to the company announcement, HIVE firmly believes that it is in the interests of cities, consumers and companies. The absence of an integrated legal framework that creates an organised business environment forces the company to leave the Greek market for the time being.
Believing in the potential of the Greek market, if the conditions change, the company will revisit the Greece for production, the company announcement concluded.
HIVE had just completed its one-year presence in Greece as its official entry on March 1, 2019. Athens, followed by Thessaloniki, was the second city to operate after Lisbon. HIVE is a member of the Daimler group to which the Greek Beat belongs.
