Australia is a rapidly growing olive oil market with limited domestic production and high consumer demand. A recent market study by the Economic and Commercial Affairs Office of the Greek Consulate in Sydney highlights strong opportunities for branded Greek olive oil, particularly due to the large Greek diaspora and the high regard for the Mediterranean diet, olivenews.com, has reported.
Domestic production has reached 20–25 thousand tons annually, mainly in Victoria, South Australia, and Western Australia. These regions focus on high-quality extra virgin olive oil, much of which is exported. In 2023, the market value reached AUD 475 million and is expected to grow by 5.2% annually through 2028.
Olive oil is seen as a healthy option and is found in two-thirds of Australian households. Consumer profiles range from gourmet home cooks and tradition-driven users to health-conscious and environmentally aware buyers. Prices vary from AUD 9 to 16 for 500 ml bottles, with strong demand for extra virgin olive oil.
The EU supplies over 95% of Australia’s imports, led by Spain, followed by Italy and Greece. While Greek olive oil has a smaller market share, its reputation remains strong. Distribution is supported by specialised importers, Greek restaurants, and delicatessens, particularly in cities with large Greek communities like Melbourne and Sydney.
Greek products such as olive oil, olives, and wine maintain a steady presence, with growing recognition and demand fueled by the positive image of Greek and Mediterranean cuisine. Import duties on olive oil are zero, making the market even more accessible.
You can find the full market research here.
Source: olivenews.gr
