Greeks demand sneaker recall after Nike misspells name of ancient Goddess of Victory


Popular sports brand, Nike, has come under fire by Greek people after it recently released a new pair of footwear called ‘The Winged Goddess of Victory’ with the Air Force 1 Low.

Greeks have taken to social media to vent their anger and frustration at the apparent misspelling of the name of the Greek Goddess Nike on the heel of the left sneaker. The inscription in Greek, which is supposed to read ‘NIKH Air,’ actually says ‘ΠΙΚΣ Air.’

While many were left wondering whether ‘ΠΙΚΣ’ was a colossal mistake or some sort of marketing campaign, others took actions into their own hands and launched a petition to make the American multinational retract the sneakers.

The feature image of the petition.

“We are demanding Nike to retract and recall the Air Force 1 “Goddess of Victory” sneakers from the marketplace,” Angie Xidias, who started the petition, wrote.

“Currently the sneakers spell PIKS and not NIKE – this is cultural appropriation. We are asking Nike to preserve and respect the Greek culture and history by accurately using the Greek alphabet when writing and referring to the Goddess NIKE.”

This new controversial release comes just months after Nike announced that it will terminate all its existing contracts with Greek retailers by 2022.

Front view of the new Nike sneakers. Photo:

A spokesperson at the Dutch European headquarters of the American multinational corporation confirmed on Wednesday that its strategy in Greece will involve a smaller number of partners.

The spokesperson added that the decision was taken in the context of its recently announced “Consumer Direct Acceleration” strategy, which involves prioritising investment through Nike’s digital channels.

The multinational has established 22 Nike stores in Greece, 15 of which were managed by Folli Follie, a Greek-based international company whose founder was jailed pending trial, accused of falsifying the company’s financial data.




By subscribing you accept our Terms of Service and Privacy Policy.


Latest News

2035: The end of the Greek community of Australia as we know it (Part Two)

In our previous article we referred to the important year 2035, a milestone for the presence and evolution of Hellenism in Australia.

‘Poor Things’ costumes exhibition opens at Benaki Museum in Greece

Costumes from Giorgos Lanthimos' film "Poor Things" are featured in an exhibition inaugurated by Greek President Katerina Sakellaropoulou.

Meet Joanna Kalafatis: New Greek star of hit Netflix series ‘Maestro in Blue’

Joanna Kalafatis is a beautiful Greek woman with voluminous hair. However, as the saying goes, there’s a lot more than meets the eye.

Archaeologists in Crete mystified by 4000-year-old discovery

A recently discovered 4,000-year-old stone building in Crete is puzzling archaeologists and potentially delaying an airport project.

Greece ranks third among Mediterranean cruise destinations

Data from the Hellenic Ports Association (ELIME) show that Greek ports handled 7,003,150 passengers in 2023, up from 4,629,650 in 2022.

You May Also Like

Eurovision 2023: Who is representing Greece, Cyprus and Australia?

As Eurovision fans are counting backwards, The Greek Herald is talking a look at this year’s participations of Greece, Cyprus and Australia.

Greece reports first fatality after blaze on ferry, 10 still missing

Firefighters battling for a blaze on a ferry sailing from Greece to Italy recovered on Sunday the body of a passenger listed as missing.

Lies, deception and secrecy: The untold story of a Greek Australian adoptee

“I wish I never knew. It’s turned my life upside down,” says 49-year-old Andriana. She’s referring to how she only recently discovered she was adopted.