Greece launches new AI digital travel assistant


Tourism Minister Olga Kefalogianni unveiled “mAIGreece,” a new digital travel assistant app, at the National Gallery of Greece.

Supported by the Ministry of Digital Governance, the “mAIGreece” app uses artificial intelligence to provide travelers with a wealth of useful information.

According to, it is initially available in 31 languages, and it ensures global travelers can get help in their native language.

In particular, “mAIGreece” is a Digital Assistant, which with the use of Artificial Intelligence will act as a personalised travel “companion” for all visitors to the country. It aims to provide them with all the information they need to enjoy their stay in Greece.

It is an easy-to-use application, which will go live on June 10, 2024. Travelers will be able to chat with “mAiGreece” by submitting their question in natural language, written or spoken. Using geo-location technology (GPS) “mAIGreece” will offer information depending on the area in which the visitors are located.

In her speech, Kefalogianni underlined that this is a tool that, among other things, will help the visitor to feel more secure in Greece, with the Minister of Digital Governance Dimitris Papastergiou adding that this digital application will be there in difficult times. For example, it will give clear answers about what to do if a visitor loses their passport or wallet. In the first phase, this application will be promoted by the Greek National Tourist Organisation (GNTO) offices abroad, while there will also be a special event at the Athens airport.





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