Greece: A top destination for US and Australian travellers in 2025

·

A recent study by research institute INSETE reveals that travelers from the U.S. and Australia are more likely to visit Greece in the next 12 months than those from China and India, who prefer destinations closer to home, news.gtp.gr has reported.

Greece ranks third in popularity among Australians compared to other Mediterranean destinations such as Spain, Italy, France, Portugal, Croatia, and Turkey.

Greece’s Position in Key Markets

The INSETE study, Brand Greece: How Attractive is Greece as a Tourism Destination, evaluates Greece’s appeal in four major long-haul tourism markets: the U.S., China, India, and Australia. According to the findings, Greece ranks:

– 10th among Australians considering international travel, – 13th among Americans, – 32nd among Chinese travelers, and – 36th among Indian travelers.

While Greece’s ranking declined in the Chinese and Indian markets, it improved in the U.S. market compared to 2023.

Greece vs. Other Mediterranean Destinations

Among competing Mediterranean destinations, Greece ranks:

– 3rd in the Australian market, – 4th in both the U.S. and Chinese markets, and – 5th in the Indian market.

Traveler Preferences

INSETE reports that travelers interested in Greece also consider France, Spain, and Italy. Italy ranks first among U.S., Indian, and Australian travelers, while France and Switzerland are also top choices for various markets.

Changing trends show increasing U.S. interest in Greece, while Chinese and Indian preferences shift toward Singapore, Australia, and Switzerland.

Cretan Convention - Web Banner

Advertisement

Share:

KEEP UP TO DATE WITH TGH

By subscribing you accept our Terms of Service and Privacy Policy.

Advertisement

Latest News

Thessaloniki’s Byzantine walls to shine with new light project

Thessaloniki’s iconic Byzantine Walls are set to be illuminated under a major cultural initiative announced by the Greek Ministry of Culture.

Greek World Heritage Cities face rising climate threats

Iconic Greek cities—Athens, Thessaloniki, Corfu, Rhodes, and Patmos—face serious climate threats, according to a new UNESCO-backed report.

Are apps like Duolingo enough to learn Greek, or do we need a tutor?

For many people who want to learn conversational Greek, an app, can be a very useful addition to your program.

Greek Australians among top real estate young guns of 2025

A number of young Greek Australians have cemented their place among the best in Sydney and NSW’s real estate scene.

Lachlan Arghyros balances surfing dreams and school through distance education

Fifteen-year-old Lachlan Arghyros from Kingscliff, NSW, is making waves both in and out of the water as he chases a surfing career.

You May Also Like

Oldest Greek coronavirus patient is 101 years of age, says epidemiology report

The oldest person in Greece infected with COVID-19 is a 101-year-old man, according to an epidemiological report by the Hellenic National Public Health Organisation (EODY).

Results released for the Certificate of Attainment in Greek exam

The Greek Community of Melbourne (GCM) has announced that the first Certificate of Attainment in Greek Examination had successful results.

‘Martis’: The Greek customary bracelet and how to make one

The “Marti bracelet” or “Marti” is an ancient custom for the beginning of Spring. It is believed it dates back to ancient Greece